The latest food and beverage industry news and trend analysis

Day Out Snacks expands its plant-based portfolio with the limited-edition Peanut Butter Crunch, utilising organic pea protein crisps to test new textures and drive consumer engagement through strategic seasonal releases.

The relaunch, coinciding with the 25th anniversary of the first Harry Potter film, follows a successful initial run and signals Keebler’s commitment to high-visibility collaborations.

The move signals a strategic shift for the category leader as it aims to capture the growing segment of consumers demanding simplified nutrition without the additives often found in processed portable proteins.

The dual announcement targets the growing demographic of "clean label" shoppers and families managing strict dietary restrictions, emphasising rigorous third-party certification over vague "allergen-friendly" marketing claims.

The campaign highlights a growing trend in CPG marketing: rapidly deploying limited-edition, direct-to-consumer (DTC) bundles that capitalise on real-time social media conversations to drive trial for new core SKUs.

The launch underscores the continuing momentum of "creator-led CPG," a model where digital influencers leverage massive, highly engaged audiences to validate product-market fit before committing to commercial manufacturing.

The brand announced strong sell-through metrics following the introduction of two retailer-exclusive flavours across 460 Sprouts locations, pushing its overall volume to more than 400,000 bags sold per month.

The visual overhaul follows a highly successful 2025 for the company, during which HIPPEAS reported achieving its most profitable year to date and a return to double-digit net sales growth.