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The latest food and beverage industry news and trend analysis

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1664 and Robert Pattinson Global Cultural Research Report
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1664 and Robert Pattinson Global Cultural Research Report

1664 and Robert Pattinson Launch Premium Campaign Exploring Cultural Taste Trends. Premium beer brand 1664 has partnered with actor Robert Pattinson and director Brady Corbet to launch a global campaign and research paper titled A Question of Good Taste, exploring the intersection of identity and consumer preference.

1664 and Robert Pattinson Global Cultural Research Report
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Oterra Appoints Susanne Arfelt Rajamand as Chief Executive Officer

Oterra has appointed Susanne Arfelt Rajamand as Chief Executive Officer, effective 12 October 2026, to drive the company's US growth strategy.

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Celsius Holdings Announces Leadership Changes

Celsius Holdings has appointed Tyler Bohannon as Chief Commercial Officer and created a new Chief Business Transformation Officer role following the departure of President and COO Eric Hanson.

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B&G Foods Appoints Robert Mills as President and Chief Executive Officer

B&G Foods has appointed board member and former Tractor Supply executive Robert D. Mills as President and Chief Executive Officer, succeeding Casey Keller.

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Alcohol

Heineken Cuts 3,000 Roles As First-Half Operating Profit Rises 6.7%

Heineken has reported a 6.7% rise in organic operating profit for the first half of 2026, supported by 3,000 workforce reductions under its EverGreen 2030 strategy.

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McDonald's Appoints Skye Anderson as President of US Division

McDonald's Corporation has appointed Skye Anderson as President of McDonald's USA, succeeding Joe Erlinger to oversee nearly 14,000 restaurants and execute the enterprise's growth strategy.

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Jungbunzlauer Appoints Marcus von Twistern as Executive Vice President of Operations

Jungbunzlauer has appointed Marcus von Twistern as Executive Vice President Operations and Executive Committee member to oversee its global production network.

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Marketing

Mars Ice Cream Launches Chief Online Chill Officer Campaign for SNICKERS Minis

Mars Ice Cream has launched a marketing campaign for SNICKERS Ice Cream Minis, recruiting a Chief Online Chill Officer to drive digital engagement and retail trial.

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Marketing

Hershey and Mondelez Mark One Year of REESE'S OREO with New Campaign

The Hershey Company and Mondelēz International are celebrating the one-year anniversary of the REESE'S OREO Cup, which generated over US$188 million in sales, with a new creative marketing push.

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