The latest food and beverage industry news and trend analysis

General Mills is set to capitalise on the launch of Netflix’s Wednesday Season 2 with a limited-edition line of themed products under its Betty Crocker brand, highlighting the growing trend of entertainment-led food innovations.

Cellucor has unveiled two new products developed in partnership with Jolly Rancher, introducing the nostalgic candy brand’s Green Apple and Cherry flavours to its sports nutrition lineup.

Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fiber, creating a lighter, functional twist on classic cola without compromising flavor.

New snack brand Rewind has launched an unconventional entry into the Dutch snack market — 9-volt battery-flavoured corn chips.

Coffee Mate, a leading brand in the flavoured creamer category, is set to launch two limited-edition creamers inspired by the Harry Potter franchise, targeting both flavour-seeking and themed-product consumers.

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages.

The biscuits feature McVitie’s signature golden-baked Digestive base topped with a raspberry and cream-flavoured pink coating.

Oreo has unveiled a new limited-edition cookie developed in collaboration with American singer and actress Selena Gomez, inspired by her childhood memories and cultural roots.