_gif.gif)
_gif.gif)
Khloud has announced the rollout of Khloud Plus Collagen Protein Chips, expanding its better-for-you tortilla chip line into the multi-functional nutrition category.
Launching exclusively across Walmart retail stores and online channels on 10 August 2026, the product line delivers 17g of protein alongside 2g of hydrolysed collagen per 1.6oz single-serve bag.
The product introduction highlights expanding crossover between traditional snack formats and ingestible beauty ingredients, allowing food manufacturers to capture multi-functional snacking occasions without requiring conventional supplement powders or pills.
Functional Collagen Formulation
The development of the Khloud Plus line expands upon the brand's core protein chip platform by integrating hydrolysed collagen into a baked tortilla chip matrix.
By utilising hydrolysed collagen, a highly digestible collagen peptide form, the enterprise engineered a dual-benefit functional snack format designed to preserve standard chip texture and crunch.
Key product metrics and formulation specifications across the line include:
Protein and Collagen Content: Delivers 17g of total protein, incorporating 2g of hydrolysed collagen per 1.6oz package.
Dietary Attributes: Formulated without seed oils, non-GMO verified, and certified gluten-free.
Package Format: Packaged in 1.6oz single-serve bags engineered for immediate consumption and on-the-go snacking occasions.
"I built Khloud on the belief that your favourite snacks should do a little more," said Khloé Kardashian, co-founder of Khloud. "Khloud Plus takes everything people already love about our Protein Chips - clean ingredients, great flavour - now with collagen and an added protein boost. It still tastes like the chip I crave, just with a little more to offer!"
Olivia Weihe, Senior Director of R&D at Khloud, added that the formulation objective centred on combining two complementary functional health benefits into a single chip format without altering the taste or textural profile expected by consumers.
Flavour Portfolio
The Khloud Plus lineup enters commercial distribution across four distinct flavour options, including a retailer-exclusive variant:
🌶️ Jalapeño: A new Walmart-exclusive flavour variant delivering a bold, zesty kick.
🧀 Nacho: A classic savoury cheese-forward tortilla chip option.
🔥 Sweet Heat: A balanced sweet-and-spicy seasoning profile.
🦬 Buffalo: A spicy, tangy buffalo-inspired flavour formulation.
The product carries a suggested retail price (MSRP) of US$3.48 per single 1.6oz bag. Additionally, the brand is deploying a 3-flavour variety pack containing Nacho, Buffalo, and Sweet Heat variants at an MSRP of US$9.99 to support multi-pack trial and higher basket value.
Retail Availablity
The exclusive commercial launch with Walmart positions Khloud Plus directly within mass retail wellness and functional food sections.
Kristin Piper, Vice President of Wellness Merchandise at Walmart, noted that consumer demand continues to shift toward convenient, protein-dense options that fit into daily routines, adding that the partnership aligns with Walmart's strategy to expand accessible functional food offerings.
The exclusive distribution agreement provides Khloud with immediate national scale across Walmart's store footprint while offering the retailer an exclusive product entry in the expanding functional protein and collagen snack categories.
.jpeg)
