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Pladis Americas has announced a brand collaboration with Inspire Brands' Dunkin' to introduce Flipz Pumpkin Spice Donut-Flavored Covered Pretzels across US retail channels.
Available for a limited time through October 2026, the seasonal product line combines Flipz's signature sweet-and-salty pretzel format with the flavour profile of Dunkin's Pumpkin Cake Donut.
The rollout represents a cross-category licensing strategy between the chocolate-covered pretzel brand and the coffeehouse major, aiming to capture seasonal autumn snacking demand across grocery, drug, and discount retail networks.
Product Formulation
The product development strategy translates Dunkin's autumn foodservice menu profiles into a shelf-stable, packaged snack format.
Key formulation attributes and product specifications include:
🥨 Pumpkin Spice Doughnut Coating: Coated with notes of pumpkin, warming spices, and cake doughnut flavouring over a salted pretzel core.
🎃 Seasonal LTO Format: Formulated specifically as a short-run limited-time offering for the autumn retail window through October.
Shivani Arora, Marketing Director at pladis Americas, stated that the partnership combines two established consumer brands to offer an alternative format for autumn flavour profiles in the snack aisle.
Brian Gilbert, Vice President of Retail Business Development at Inspire Brands, added that extending Dunkin's Pumpkin Cake Donut into the packaged snack category allows the brand to expand its retail touchpoints during the autumn trading period.
Retail Distribution
The limited-time offering has commenced commercial distribution across national and regional US retail stockists.
Key retail stockists receiving distribution for the launch include:
Grocery and Mass Retailers: Kroger, Albertsons, Stop & Shop, and Wakefern.
Drug and Value Chains: CVS, Dollar General, and Five Below.
The multi-channel distribution strategy enables pladis to position the co-branded product across high-frequency impulse channels, mass grocery, and value retail sections throughout the seasonal trading window.
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