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Krispy Kreme has expanded its seasonal menu platform with the commercial launch of the new Apple Cider Original Glazed Doughnut and a dedicated Fall & Football Dozen.
Commencing availability on Thursday 10 September across participating locations, the dual product release introduces an orchard-inspired flavour to the brand's proprietary glaze alongside an event-focused sharing multipack tailored for game day gatherings, watch parties, and seasonal celebrations.
To stimulate footfall and trial across the opening weekend, Krispy Kreme is running a four-day promotional window from 10 September through 13 September, allowing customers to purchase a dozen Apple Cider Original Glazed Doughnuts for US$5 with the purchase of any dozen at standard menu price.
Apple Cider Glaze Formulation
The introduction of the Apple Cider Original Glazed Doughnut expands the brand's seasonal glazing portfolio, following the commercial performance of its Original Glazed Blueberry Flavoured Doughnut offered in July.
Engineered around traditional autumn beverage profiles, the SKU is formulated with an apple cider dough spiced with cinnamon, then finished through the company's signature glazing waterfall to provide an apple cider taste profile within the brand's core product format.
Fall & Football Dozen Lineup
The Fall & Football Dozen combines four distinct doughnut varieties into a single sharing box, providing a multi-flavour assortment for sports and social viewing occasions:
🏈 Football Doughnuts (4): An unglazed football-shaped shell filled with smooth white Kreme™, dipped in chocolate icing, and finished with white icing laces.
🎃 Pumpkin Spice Cake Doughnuts (3): An Original Glazed Old Fashioned cake doughnut formulated with pumpkin spice flavour.
🍁 Maple Cheesecake Doughnuts (2): An unglazed shell doughnut filled with cheesecake Kreme™, dipped in maple icing, and topped with graham-flavoured crunch and a maple drizzle.
🍩 Original Glazed Doughnuts (3): Krispy Kreme's signature Original Glazed fresh doughnuts.
Seasonal Alignment and Autumn Collection
The Apple Cider Original Glazed Doughnut and the Fall & Football Dozen integrate directly into Krispy Kreme’s broader Autumn Seasonal Collection, which debuted in August with a series of seasonal doughnuts and drinks inspired by autumn comfort flavours.
Alison Holder, Chief Product and Brand Officer at Krispy Kreme, stated that autumn is defined by shared rituals, including apple cider and game day gatherings, noting that the new offerings provide a format designed for tailgates and kickoff viewings.
The short-run promotional pricing mechanic deployed over the 10–13 September window provides an initial volume-driving incentive, pairing seasonal flavour innovation with high-volume box purchasing across physical and drive-thru retail lanes.
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