The latest food and beverage industry news and trend analysis

Scottish brewer BrewDog is expanding the boundaries of its alcohol-free (AF) portfolio with the launch of "Mello," a new functional beer range designed to bridge the gap between social drinking and wellness supplementation.

Distinct from standard subscription boxes, MEATZY introduces a "financial ecosystem" component—a multi-tiered referral program designed to allow customers to monetise their membership.

Arizona-based alcohol-free beer brand Rhinestone has announced a significant retail milestone, securing its first major off-premise listing through a partnership with health-focused grocer Sprouts Farmers Market.

The launch is timed to capture the pre-Dry January momentum, targeting the growing demographic of "mindful drinkers" and the expanding demand for sophisticated alcohol-free cocktail options.

Kellanova-owned clean-label snack brand RXBAR is diversifying its portfolio with a significant format innovation, announcing the launch of RXBAR Protein Energy Bites.

Timed to coincide with the Season 5 premiere of the hit series on 18 December, the partnership aims to blend the "chic, romantic flair" of the show with the growing consumer demand for indulgent, plant-based coffee add-ins.

The new additions tap into growing consumer demand for indulgent ice cream, with each pint containing five separate mix-ins.

The Hershey Company is set to capture the attention of chocolate lovers with its latest release: the limited-edition Hershey's Dubai-Inspired Chocolate Bar.