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Non-alcoholic beverage brand De Soi, co-founded by musician Katy Perry and Master Distiller Morgan McLachlan, has launched Social Spritz, a line of functional non-alcoholic seltzers engineered for daytime consumption.

Entering retail channels across Total Wine, select Whole Foods Market locations, and direct-to-consumer e-commerce platforms, the lineup introduces a caffeine-free, stimulant-free formulation designed to deliver clean energy, mood support, and focus without traditional energy drink jitters or alcohol.

The release expands the brand's addressable footprint beyond evening aperitif occasions into daytime functional hydration, addressing shifting consumer behaviour toward low-sugar, better-for-you soft drinks.

Functional Nootropic Formulation

The development of Social Spritz addresses an unserved segment within the functional non-alcoholic beverage category, targeting daytime consumption occasions between morning coffee and evening wind-down drinks.

Formulated by co-founder and Master Distiller Morgan McLachlan, the liquid matrix pairs adaptogenic botanicals with nootropics to support cognitive function, mood regulation, and daily energy without relying on caffeine or synthetic stimulants.

Key functional ingredients and active components within the formulation include:

• Ginseng: Integrated to support cellular energy regulation and physical stamina.

• L-Theanine & L-Tyrosine: Amino acid combination included to encourage mental clarity, focus, and dopamine production.

• Vitamin Complex: Fortified with Vitamins B6 and B12 to assist metabolic function and mood balance.

• Dietary Attributes: Formulated with 25 calories and under 5g of sugar per can, carrying certified vegan, gluten-free, and clean-label credentials without artificial sweeteners.

Flavour Portfolio and Lineup

The Social Spritz collection enters commercial distribution across three fruit and botanical SKU variations:

🍋 Lemon Elderflower: A bright citrus and floral sparkling seltzer variant.

🌺 Blackberry Hibiscus: A dark berry and botanical-infused functional seltzer.

🍑 Peach Ginger: A stone-fruit profile balancing sweet peach notes with a zesty ginger finish.

Retail Distribution and Channel Expansion

The launch marks a portfolio extension for De Soi, complementing its original line of non-alcoholic sparkling aperitifs formulated with lion's mane and reishi mushrooms.

Key commercial distribution parameters for the launch include:

• Physical Retail Footprint: Immediate retail availability across Total Wine store locations nationwide and select Whole Foods Market outlets.

• Digital E-Commerce Channels: Direct-to-consumer order fulfilment hosted through drinkdesoi.com alongside Amazon storefronts.

• Future Channel Growth: Secondary physical retail expansion scheduled across additional national stockists in upcoming sales cycles.

The multi-channel launch enables the brand to capture growing consumer demand for clean-label, functional energy and zero-proof seltzers across mass, natural, and digital retail environments.