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Nestlé Waters & Premium Beverages brand Sanpellegrino has expanded its Crafted Soda Italiana Zero Added Sugar portfolio with the introduction of a new flavour variant, Strawberry Crema.
Rolling out to select retail stockists from 27 October 2026 ahead of a wider wholesale distribution rollout in 2027, the line extension combines real Mediterranean strawberry juice with a velvety cream-style flavour profile, formulated with zero added sugar and delivering 10 calories per can. The commercial release pairs dessert-inspired profiles with functional micronutrients, addressing consumer demand for permissible indulgence and red-fruit flavours in the sparkling beverage category.
The launch builds upon the commercial performance of the Zero Added Sugar platform, which originally debuted in 2024. The line ranked as the top-selling soft drink launch in 2025 and secured category recognition at the 2026 FoodBev Awards, winning Best Low/No Sugar Drink.
"Strawberry Crema brings a distinctive new twist to the Sanpellegrino Crafted Soda Italiana Zero Added Sugar range," said Gemma Barton, Marketing Manager at Nestlé Waters & Premium Beverages UK.
"Combining delicious strawberry juice and a velvety flavour with the premium Italian credentials consumers know and love from Sanpellegrino, it also offers the added benefits of vitamin B6 and magnesium. Created for modern, balanced lifestyles, it delivers a moment of 'permissible indulgence' with only 10kcal per can and the functionality consumers are increasingly looking for in their soft drinks."
Flavour and Ingredients
The product formulation pairs real fruit juice with functional mineral and vitamin fortification across a low-calorie matrix:
🍓 Strawberry Crema: Formulated with real juice from Mediterranean strawberries blended with sweet, velvety cream flavour notes, delivering a dessert-style profile without added sugar and containing 10kcal per serving.
⚡ Functional Ingredients: The entire Zero Added Sugar range is enriched with added magnesium and vitamin B6, supporting European-approved health claims for the reduction of tiredness and fatigue.
The new profile joins the brand's established Zero Added Sugar range, which comprises:
🍑 Pesca and Clementina: A blend of Italian peach and clementine juices.
🍋 Limonata: A zero-sugar iteration of the brand's classic sparkling lemon beverage.
🍊 Aranciata Rossa: Formulated with real blood orange juice.
By integrating functional micronutrients into a sparkling fruit soda base, the brand addresses expanding consumer interest in multi-benefit beverages that deliver metabolic and wellbeing benefits without elevating sugar intake.
Retail Availability
Nestlé Waters & Premium Beverages is executing a phased commercial distribution rollout across the United Kingdom:
Retail Rollout: Launched across select grocery multiples and retail stockists beginning 27 October 2026.
Wholesale and Convenience Expansion: Commercial supply scheduled to expand into independent wholesalers, convenience forecourts, and on-premise accounts throughout 2027.
The staged deployment allows the brand owner to build early consumer velocity across key grocery fixtures ahead of broad-scale distribution into impulse and away-from-home channels next year.
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