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Burger King Romania has expanded its seasonal beverage offerings through a collaboration with PepsiCo, debuting a limited-time Pepsi Zero Sugar Maple Flavour (Pepsi cu gust de arțar) across its domestic restaurant network.
Launched in October 2026 as part of an autumn marketing push centred on "extra sweet and smoky" profiles, the beverage integrates the aromatic sweetness of maple syrup into the brand's established zero-sugar cola. The limited-time offering (LTO) is formulated specifically to complement the savoury profile of Burger King’s core flame-grilled beef burgers, providing consumers with a savoury-sweet pairing option across dining rooms and drive-thrus.
The commercial rollout positions maple cola as a fast-food counterpoint to conventional autumn flavourings, giving restaurant operators an alternative seasonal narrative to traditional pumpkin spice platforms that typically dominate high-street coffee and beverage menus during the fourth quarter.
Flavour Profile
The formulation adapts seasonal culinary trends into a zero-sugar carbonated soft drink format:
🍁 Pepsi Zero Sugar Maple Flavour (Pepsi cu gust de arțar): Combines the characteristic caramel and effervescent notes of Pepsi Zero Sugar with a sweet, aromatic maple syrup profile, delivering a smoky-sweet finish engineered to pair with flame-grilled beef patties and savoury sides.
Availability
Pepsi Zero Sugar Maple Flavour is currently available across participating Burger King restaurants throughout Romania for a limited operating window during the autumn 2026 trading period while promotional stocks last.
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