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High-protein snack manufacturer Crisp Power has expanded its savoury pretzel lineup with the commercial launch of a Honey Mustard flavour variant.
The product launch arrives alongside an operational milestone for the enterprise, as the business opens a $15 million manufacturing facility in Stafford, Texas, transitioning its production from overseas to domestic operations in the United States.
The investment addresses accelerating consumer demand for protein-dense savoury snacks, high-fibre formulations, and satiety-focused eating options across mass retail and digital channels.
High Fibre and Protein Formulation
The development of the Honey Mustard SKU translates a traditional condiment pairing into Crisp Power's baked pretzel format.
Formulated to compete directly with conventional salty snacks, the product delivers a high-protein, high-fibre nutritional profile per single-serve bag:
Protein Content: Formulated with 26g of plant-based protein per 1.75 oz serving.
Dietary Fibre: Contains 10g of dietary fibre to support digestive health and satiety.
Carbohydrate Profile: Delivers 6g of net carbs and zero added sugar.
Caloric Value: Formulated at 210 calories per 1.75 oz bag, produced without artificial flavourings.
Gilad Zilberberg, Founder and Chief Executive Officer of Crisp Power, stated that the formulation strategy focused on pairing recognisable taste profiles with macronutrient metrics to offer a savoury alternative to traditional sweet protein bars and shakes.
The product development aligns with broader dietary shifts driven by the rapid adoption of GLP-1 weight-loss medications, where consumers seek nutrient-dense, high-satiety foods that assist with blood sugar management and macronutrient balance.
Expanded Flavour Portfolio
The new release joins Crisp Power's existing line of baked pretzel SKUs, broadening the brand's presence across the savoury snack aisle:
🍯 Honey Mustard: The newest addition, balancing sweet notes with a zesty mustard bite.
🧀 Cheddar: A savoury cheese-coated pretzel option.
🔥 Flamin' Crunch: A spicy variation engineered for heat-seeking consumers.
🥣 Cinnamon Crunch: A sweet-and-spicy cinnamon baked option.
🥨 Everything: Seasoned with classic garlic, onion, poppy, and sesame notes.
🧂 Sea Salt: A traditional salted pretzel SKU.
🫘 Sesame: A seed-crusted pretzel profile.
Manufacturing and Retail Distribution
To support its distribution expansion, Crisp Power has transitioned its production footprint from international suppliers to a dedicated 15 million USD manufacturing plant in Stafford, Texas.
The domestic facility increases processing capacity, shortens supply chain lead times, and supports the brand's triple-digit year-on-year growth trajectory recorded since its US market debut in 2024.
By controlling domestic manufacturing, the business aims to accelerate research and development timelines while maintaining tight quality control across its core processing operations.
Crisp Power Honey Mustard Protein Pretzels are entering commercial distribution in single-serve 1.75 oz bag packaging.
Initial retail availability encompasses direct-to-consumer digital channels, Shopify, The Vitamin Shoppe, Amazon, and TikTok Shop, with broader brick-and-mortar retail replenishment scheduled throughout upcoming sales cycles.
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