The latest food and beverage industry news and trend analysis

Rise Wellness has launched Protein Pop Balance, a clear, lightly carbonated prebiotic soda delivering 15g of protein and 5g of fibre across four flavours.

Ferrero USA brand Power Crunch has unveiled refreshed packaging, a refined recipe, and its A Lighter Way to Protein campaign across its wafer protein bar portfolio.

Nestlé has agreed to sell its mainstream vitamins, minerals, and supplements business to private equity firm Yellow Wood Partners for $1 billion to focus on premium science-led nutrition.

Pure Genius Protein has expanded its functional nutrition portfolio with Protein + Fibre shots, delivering 20g of protein and 5g of prebiotic fibre in a 100-calorie format.

Abbott has launched Similac 360 Total Care Made With Whole Milk, introducing the first commercially sterile, ready-to-feed whole milk liquid infant formula in the US at powder-equivalent pricing.

AdvoCare International has expanded its sports nutrition portfolio with Clear Protein, a 20g whey isolate and collagen peptide drink mix delivering juice-style refreshment with zero sugar.

SURREAL has expanded beyond the cereal aisle with the launch of its first-ever functional overnight oats lineup. Known for disrupting traditional breakfast cereal with high-protein and low-sugar formulations.

Beyond Meat has expanded the physical retail footprint of its first functional beverage line, Beyond Immerse, launching across Erewhon stores in Southern California.