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Pure Genius Protein has announced the commercial launch of its Protein + Fibre shots, marking the company's first major format innovation since its market debut.

Delivering 20 grams of protein paired with 5 grams of prebiotic fibre in a compact 3.38-ounce (100ml) liquid format, the product is engineered to address two widespread dietary shortfalls within a single ready-to-drink serving.

The launch enters the active nutrition and wellness categories, targeting expanding consumer demand for high-protein, high-satiety convenience formats that support digestive health, metabolic wellness, and healthy ageing routines without added sugar or excessive calories.

Dual-Benefit Formulation and Nutritional Science

The product development was directed in collaboration with Pure Genius Protein's Scientific Advisory Board, led by gut health physician Dr Amy Shah and Stanford University epigenetics researcher Dr Lucia Aronica.

Formulated with a soluble prebiotic tapioca fibre that dissolves completely in liquid, the drink is engineered to eliminate the chalky texture and digestive heaviness commonly associated with conventional protein shakes and fibre supplements.

Key nutritional specifications and formulation parameters include:

Dual Macronutrient Delivery: Formulated with 20g of high-quality protein and 5g of prebiotic dietary fibre per 3.38-ounce shot.

Caloric Efficiency: Delivers 100 calories per serving with zero grams of sugar and zero grams of fat.

Soluble Prebiotic Matrix: Utilises clean-dissolving tapioca fibre designed for high digestive tolerance without bloating or heaviness.

Clean Liquid Profile: Engineered with a light, juice-style mouthfeel requiring no measuring, shaker cups, or advance preparation.

Dr Amy Shah stated that protein and fibre are fundamental to metabolic health, muscle maintenance, and satiety, noting that formulating both nutrients into a pocket-sized format helps consumers bridge daily nutritional shortfalls in a single routine.

Dr Lucia Aronica added that nutritional epigenetics research demonstrates that dietary fibre directly influences gene expression and metabolic pathways associated with healthy ageing, emphasising that combining fibre with protein provides a functional daily tool for long-term health management.

Addressing GLP-1 Nutrition and Satiety Needs

The product architecture addresses shifting consumer consumption habits, particularly among active demographics, older adults experiencing reduced appetite, and individuals taking GLP-1 receptor agonist weight-loss medications.

Because GLP-1 medications significantly reduce overall food intake, patients often struggle to achieve sufficient protein and dietary fibre volumes through standard meals alone.

Flavour Lineup and Packaging Formats

The Protein + Fibre shot platform enters commercial distribution across two fruit-forward flavour variations:

🍌 Mango Banana: A tropical fruit profile pairing mango and sweet banana flavour notes in a clear liquid matrix.

🍊 Orange Blast: A bright, citrus-forward formulation delivering a crisp juice-style finish.

Availability and Retail

Pure Genius Protein + Fibre has commenced multi-channel distribution across physical retail and digital commerce platforms in the United States.

Key retail and distribution parameters include:

• Direct-to-Consumer Pricing: Packaged in 12-count cases at a retail price of US$48.00, with volume tiering structured at $3.20 per unit for 24-count orders and $3.00 per unit for 36-count orders via PureGeniusProtein.com.

• Omnichannel Expansion: Commercial distribution established across Target store locations nationwide alongside official Amazon storefronts.

• Category Positioning: Sized at 3.38 ounces to ensure compliance with TSA carry-on volume regulations for travel and on-the-go consumption.

The product introduction expands Pure Genius Protein's broader functional supplement portfolio, providing mass and digital retail channels with a differentiated high-density nutrient shot that bridges the protein and digestive wellness segments.