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AdvoCare International, LLC has announced the launch of Clear Protein, entering the clear functional protein category with a light, juice-style powdered drink mix.
Formulated to deliver 20g of protein and zero sugar per serving, the product blends whey protein isolate with collagen peptides. The launch provides an alternative to traditional, heavy dairy-based protein shakes, targeting consumers seeking light, refreshing liquid recovery options across active lifestyle and daily wellness routines.
Clear Protein Formulation and Functional Benefits
The development of Clear Protein combines two complementary protein sources into a single scoop to support muscle recovery alongside joint and connective tissue health.
Each serving provides 16g of whey protein isolate paired with 4g of collagen peptides, supplying 3g of naturally occurring branched-chain amino acids (BCAAs) at 90 calories. The clean-label formulation is manufactured without artificial sweeteners, synthetic colours, or genetically modified organisms (GMOs), and carries certified gluten-free credentials.
Christina Helwig, Chief Executive Officer of AdvoCare, stated that Clear Protein was developed to help active consumers maintain daily protein intake through a crisp, refreshing format that integrates easily into daily routines without the heavy texture of conventional shakes.
Flavour Lineup and Nutrition
The powdered drink mix is formulated to dissolve smoothly in cold water, entering commercial distribution across two fruit-forward flavour variations:
🫐 Blue Razz: A tangy, sweet blue raspberry fruit profile formulated for post-workout hydration and afternoon refreshment.
🐉 Dragon Fruit: A tropical, exotic fruit blend designed for clean, crisp flavour delivery.
Key nutritional metrics per single-scoop serving include:
Protein Content: 20g total protein (16g whey protein isolate and 4g collagen peptides)
Caloric Value: 90 calories with 0g of sugar
Amino Acid Profile: 3g of naturally occurring BCAAs
Clean Formulation: Free from artificial sweeteners, artificial colours, and gluten
Distribution and Pricing
AdvoCare Clear Protein has commenced commercial availability directly through the company's e-commerce platform at AdvoCare.com.
The product is packaged in 16-serving canisters at a retail price of US$45.95, providing active consumers and wellness subscribers with a functional, clear alternative to traditional powdered protein supplements.
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