_gif.gif)
Plant-based food producer Beyond Meat, Inc. has announced the commercial expansion of its first functional beverage line, Beyond Immerse, into organic grocer Erewhon across Southern California.
The retail listing marks the next phase in the product's commercial rollout, following its initial East Coast debut in the New York metropolitan area through beverage distributor Big Geyser and its direct-to-consumer (DTC) e-commerce launch.
By securing placement across Erewhon's store network, the manufacturer aims to increase physical retail density within premium organic grocery channels.
Retail Expansion across Southern California
The partnership brings Beyond Meat's functional drink platform into Erewhon's retail footprint, connecting the product line with wellness-focused consumer demographics in Southern California.
Ethan Brown, Founder and Chief Executive Officer of Beyond Meat, stated that bringing Beyond Immerse to Erewhon represents a key step in scaling the brand's plant-based functional drinks platform, noting that the retailer reaches a consumer community engaged with daily nutrition and health trends.
Functional Formulation
Beyond Immerse is engineered as a 4-in-1 lightly sparkling beverage combining plant protein, dietary fibre, antioxidants, and electrolytes within a single-serve canned format. Formulated without dairy or whey inputs, each can delivers 110 calories.
Key nutritional metrics and formulation parameters across the range include:
Plant Protein Content: Formulated with 20g of plant-based protein per can.
Dietary Fibre: Supplies 5g of dietary fibre per serving.
Functional Hydration: Enriched with antioxidants and essential electrolytes.
Caloric Efficiency: Delivers 110 calories per serving, free from dairy or whey ingredients.
Flavour Portfolio
The functional beverage line enters Erewhon retail shelves across three fruit-forward SKU variations:
🥭 Peach Mango: A tropical fruit-forward lightly sparkling plant protein beverage.
🍋 Strawberry Lemonade: A sweet-and-tart citrus berry functional drink.
🍒 Cherry Berry: A dark berry-infused sparkling protein refresher.
The entry into functional liquid refreshment represents a category diversification for Beyond Meat, extending its core brand equity beyond plant-based meat alternatives into functional soft drinks.
Beyond Immerse has commenced commercial availability across Erewhon store locations in Southern California, alongside national order fulfilment via the company's direct-to-consumer e-commerce portal.
