The latest food and beverage industry news and trend analysis

Coca-Cola is entering the fast-growing prebiotic soda category with the launch of Simply Pop, a new functional beverage line inspired by its Simply juice brand.

Aldi UK has expanded its protein-focused range with the launch of new Kri Kri High Protein Ice Cream tubs, available in two indulgent flavours: Chocolate Hype and Peanut Butter Load.

Kellogg’s has launched Oaties, a new high-fibre breakfast cereal designed to cater to health-conscious consumers and family breakfast occasions. The product will roll out across major UK supermarkets from January 2025.

Cheerios Protein, a new cereal designed to meet rising consumer demand for convenient, protein-forward options. Each serving provides 8 grams of protein, maintaining the classic Cheerios shape while delivering a more nutritious start to the day.

Myprotein has launched a new range of high-protein lunch pots, marking the brand’s latest move into the convenient, on-the-go meal segment. The range is now available exclusively in Tesco stores across Ireland.

Pure Protein, part of 1440 Foods’ active nutrition portfolio, has launched a new All in One Protein Powder designed to simplify daily nutrition — particularly for consumers using GLP-1 medications for weight loss.

Marks & Spencer has partnered with nutrition-science company Zoe to launch a new M&S Food x Zoe Gut Shot, marking what the retailer describes as a “world-first” collaboration in gut health-focused beverages.

Iron Brute, described by the brand as “undeniably Scottish.” The launch continues MyProtein’s strategy of blending performance nutrition with bold, culturally inspired flavours.