The latest food and beverage industry news and trend analysis

Sports nutrition leader MyProtein has expanded its popular Clear Whey range with a new limited-edition flavour, Iron Brute, described by the brand as “undeniably Scottish.” The launch continues MyProtein’s strategy of blending performance nutrition with bold, culturally inspired flavours.

Released on 10 December and priced at £34.99 for 20 servings, the Iron Brute Clear Whey offers an orange-coloured, nostalgic flavour profile designed to resonate with Scottish consumers. The product was developed in partnership with renowned Scottish strength athletes — Luke Stoltman, Europe’s Strongest Man, and Tom Stoltman, two-time World’s Strongest Man — reflecting a shared commitment to strength, performance, and national pride.

Each serving of Iron Brute Clear Whey delivers 20g of hydrolysed protein and 81 kcal, with zero sugar, catering to consumers focused on muscle recovery and precise macronutrient management. The formula supports athletes and active individuals seeking a convenient, refreshing way to meet their daily protein goals without the heaviness of traditional shakes.

MyProtein’s Clear Whey range now features over 20 flavours, offering a fruit-infused alternative to conventional milk-based protein shakes. The line has gained significant popularity among consumers looking for versatile, easy-to-drink protein solutions that fit active lifestyles.

With the launch of Iron Brute, MyProtein continues to strengthen its position as a leading innovator in the sports nutrition category — merging flavour, function, and cultural relevance in a competitive performance market.