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General Mills is expanding its breakfast lineup with the debut of Cheerios Protein, a new cereal designed to meet rising consumer demand for convenient, protein-forward options. Each serving provides 8 grams of protein, maintaining the classic Cheerios shape while delivering a more nutritious start to the day.

The launch comes as protein continues to be a priority across demographics: 71% of consumers report actively trying to increase protein intake. Cheerios Protein follows several recent high-protein additions from General Mills, including Wheaties Protein, Annie’s Super Mac, and Yoplait Protein, offering families multiple ways to incorporate protein into their routines.

Emilie Knox, Vice President and Business Unit Director at General Mills, said the company formulated Cheerios Protein “with families in mind,” aiming for a balance of taste, nutrition, and familiarity. “Starting the day off with additional protein can help our consumers meet their nutritional needs — especially with a reliable and delicious option from a brand they already know and love,” she added.

Cheerios Protein launches in two flavors:

• Cinnamon

• Strawberry

Both varieties offer an accessible, family-friendly breakfast option with a good source of protein. The new cereal will roll out to retailers nationwide later this month, with a suggested retail price of $5.39 for large boxes and $5.69 for family-size boxes.