The latest food and beverage industry news and trend analysis

Pure Protein, part of 1440 Foods’ active nutrition portfolio, has launched a new All in One Protein Powder designed to simplify daily nutrition — particularly for consumers using GLP-1 medications for weight loss.

The new formula combines 25g of protein, 10g of collagen, 6g of fibre, and 14 vitamins and minerals per serving, offering a single-scoop solution for nutrient support. Available in Creamy Vanilla and Rich Chocolate, the powder supports muscle maintenance, immune health, metabolism, and digestive function.

Pure Protein said the launch responds to the growing number of consumers seeking convenient, nutrient-dense options as appetite-suppressing medications reduce food intake. According to the company’s consumer research, 85% of Americans would consider switching to an “all-in-one” product, while 60% of GLP-1 users prioritise high-protein content when buying food and beverages.

Alex Fishman, brand director at Pure Protein, said: “As the supplement market becomes more congested and costly, consumers – especially those using GLP-1s – want simplified, effective solutions to meet their nutritional goals.”

The product is available now via Amazon, PureProtein.com, and Kroger stores nationwide.