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The latest food and beverage industry news and trend analysis

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  • Page 5

Fresh Produce

Lettuce Explain: The Cost of Freshness & The Waste War
Analysis
Lettuce Explain: The Cost of Freshness & The Waste War

This analysis dissects the retail ecosystem through three primary lenses: Waste, Cost, and Quality. It contrasts the efficiency of supermarket supply chain by integrating data from the United Kingdom, the United States, and Japan, and leveraging recent developments from industry titans.

Lettuce Explain: The Cost of Freshness & The Waste War
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  • Page 5
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Marketing

Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature

The ad, titled "Bananas," is scheduled to air during the first quarter in the U.S. and the second quarter in Canada on Sunday, 8 February 2026.

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Business & Finance

Too Good To Go Enters Asia with Japan Launch; Partners with FamilyMart and Krispy Kreme

To support the launch, the platform has secured over 80 launch partners, including retail heavyweights Krispy Kreme Doughnuts, FamilyMart, and NewDays

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Food

CRISP & GREEN Signs Shawn Johnson East and Andrew East as Brand Ambassadors; Debuts 'Team East Wrap'

The collaboration leverages the Easts' significant digital footprint and credibility within the fitness and parenting communities to promote the brand’s mission of offering accessible, chef-crafted nutrition.

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New Products

Häagen-Dazs Shops Revamps Smoothie Portfolio with Non-Dairy Sorbet Collection

The launch is positioned as a "mood-booster" for the mid-winter slump, offering bright, fruit-forward profiles designed to deliver a "taste of escape" without the need for travel.

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Business & Finance

Bel US Partners with Foodberry to Develop Fruit-Wrapped Snacks for $6bn Category

The deal will see Bel utilising Foodberry’s technology platform to create products that combine fruit and protein in novel, bite-sized formats. The inaugural product from this partnership is scheduled to launch in select U.S. markets in 2026.

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Marketing

Avocados From Mexico Deploys AI 'Guac Guru' Rob Riggle for Real-Time Big Game Predictions

Avocados From Mexico® is launching "Prediction Pit," an immersive AI-powered activation featuring a digital avatar of comedian Rob Riggle.

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Food

Sweetgreen Partners with Function and Dr. Mark Hyman to Launch 'Biologically Designed' Menu

Launching nationwide on 6 January 2026, the initiative aims to reframe healthy eating under the campaign slogan "Eat What Loves You Back," pairing culinary appeal with clinical insights into population nutrition.

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People

Afresh Appoints Adam Litle as CRO Following 70% Growth and Product Suite Expansion

The executive hire comes on the heels of the company's most successful fiscal year to date, reporting over 70% year-over-year topline growth.

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