Uber Eats has announced a major expansion of its Canadian grocery delivery network through a new national partnership with T&T Supermarket, the country's largest Asian grocery chain.
The agreement makes T&T’s extensive inventory available for on-demand delivery across Canada, with initial availability in Alberta, British Columbia, and Ontario, while a Quebec launch is slated for a later date.
This collaboration marks a significant strategic move for Uber Eats as it continues to battle for market share in the highly competitive third-party grocery delivery sector. By integrating a dominant speciality grocer like T&T, Uber Eats is diversifying its platform beyond conventional supermarkets, offering access to hard-to-find authentic ingredients, fresh seafood, and niche categories that drive high consumer loyalty.
Expanding the Digital Aisle: Beyond Pantry Staples
The integration of T&T Supermarket adds a highly differentiated product mix to the Uber Eats platform. Alongside traditional pantry staples and fresh produce, the partnership unlocks delivery for several high-demand speciality categories:
Fresh & Prepared Foods: Access to T&T's highly popular ready-to-eat meals, freshly baked breads, buns, and their signature egg tarts.
Speciality Produce & Protein: Exotic Asian fruits and fresh seafood.
Health & Beauty: An expanded assortment of trendy Korean and Japanese beauty products, driving cross-category basket building.
"T&T Supermarket offers an incredible selection of fresh, high-quality products that are beloved by Canadians across the country," said Klaas Knieriem, Head of Retail for Uber Eats in Canada. "We're excited to expand the variety of groceries offered on Uber Eats, providing our customers the convenience of ordering trusted brands right to their doorstep."
For T&T Supermarket—which operates over 39 stores and was founded in Vancouver in 1993—the partnership with Uber Eats provides an immediate, scalable last-mile logistics network to reach consumers seeking convenience without sacrificing product authenticity.
Tina Lee, CEO of T&T Supermarkets, highlighted the value of speed and familiarity: "Uber Eats gives customers who live or work near T&T a fast, familiar way to enjoy the freshness and value we're known for. T&T is a destination for food discovery. You can now try exotic fruits from Asia, replenish freshly baked breads and buns, and treat yourself to our famous egg tarts all in one go."
Market Context
The integration of ethnic and speciality grocers into mainstream delivery apps is a growing trend. As the baseline convenience of grocery delivery becomes commoditised, platforms like Uber Eats are increasingly relying on exclusive partnerships with specialised retailers to differentiate their marketplace, drive higher frequency of use, and capture diverse demographic segments.
