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Foodservice

Burger King Leverages Nostalgia with Crayola Marketing Campaign

May 27, 2026

Burger King Leverages Nostalgia with Crayola Marketing Campaign

QSR brand Burger King is bringing back its fan-favourite Crown Nuggets after a fifteen-year hiatus, alongside a creative Crayola partnership to boost family transactions during the peak summer window.

Sonic Summer Red, White & Blue Slush Float Launch

May 26, 2026

Sonic Summer Red, White & Blue Slush Float Launch

QSR brand Sonic has launched its 2026 summer menu, combining nostalgic tie-ins for the US 250th anniversary with premium burger innovations and gamified app rewards to boost transaction volume.

Popeyes Launches At-Home Biscuit Mix

May 26, 2026

Popeyes Launches At-Home Biscuit Mix

Restaurant brand Popeyes has launched its first at-home baking mixes at major US retailers including Walmart and Target, accelerating its CPG brand-extension strategy.

Buzzbar and Serendipity 3 Launch Adult Dessert Creations

May 21, 2026

Buzzbar and Serendipity 3 Launch Adult Dessert Creations

Adult novelty brand Buzzbar has partnered with New York restaurant Serendipity Three to launch a range of premium spirit-infused desserts, targeting high-margin experiential dining.

Taco Bell Launches First-Ever Cold Brew Lineup

May 21, 2026

Taco Bell Launches First-Ever Cold Brew Lineup

Taco Bell has expanded its beverage footprint with a permanent cold brew and cold foam range, supporting Yum Brands' strategic goal to scale Taco Bell beverage sales to five billion dollars by 2030.

Starbucks Announces Blue Coconut Summer Drinks

May 19, 2026

Starbucks Announces Blue Coconut Summer Drinks

Starbucks will launch two new blue-hued, coconut-flavoured beverages on June 16, utilising blue spirulina and customisable functional boosts to capture summer consumer demand.

Sonic Scales Frozen Beverage Portfolio with Frozen Refreshers Launch

May 18, 2026

Sonic Scales Frozen Beverage Portfolio with Frozen Refreshers Launch

Sonic has launched a line of Frozen Refreshers combining real fruit purees and green tea caffeine, leveraging its frozen beverage dominance to target the functional active-lifestyle market.

Aramark and Grand Canyon University Launch Campus Dining Partnership

May 18, 2026

Aramark and Grand Canyon University Launch Campus Dining Partnership

Aramark has secured a long-term hospitality partnership with Grand Canyon University to scale campus dining and retail services for the rapidly expanding private institution.

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