Foodservice
May 27, 2026
Burger King Leverages Nostalgia with Crayola Marketing Campaign
QSR brand Burger King is bringing back its fan-favourite Crown Nuggets after a fifteen-year hiatus, alongside a creative Crayola partnership to boost family transactions during the peak summer window.
May 26, 2026
Sonic Summer Red, White & Blue Slush Float Launch
QSR brand Sonic has launched its 2026 summer menu, combining nostalgic tie-ins for the US 250th anniversary with premium burger innovations and gamified app rewards to boost transaction volume.
May 26, 2026
Popeyes Launches At-Home Biscuit Mix
Restaurant brand Popeyes has launched its first at-home baking mixes at major US retailers including Walmart and Target, accelerating its CPG brand-extension strategy.
May 21, 2026
Buzzbar and Serendipity 3 Launch Adult Dessert Creations
Adult novelty brand Buzzbar has partnered with New York restaurant Serendipity Three to launch a range of premium spirit-infused desserts, targeting high-margin experiential dining.
May 21, 2026
Taco Bell Launches First-Ever Cold Brew Lineup
Taco Bell has expanded its beverage footprint with a permanent cold brew and cold foam range, supporting Yum Brands' strategic goal to scale Taco Bell beverage sales to five billion dollars by 2030.
May 19, 2026
Starbucks Announces Blue Coconut Summer Drinks
Starbucks will launch two new blue-hued, coconut-flavoured beverages on June 16, utilising blue spirulina and customisable functional boosts to capture summer consumer demand.
May 18, 2026
Sonic Scales Frozen Beverage Portfolio with Frozen Refreshers Launch
Sonic has launched a line of Frozen Refreshers combining real fruit purees and green tea caffeine, leveraging its frozen beverage dominance to target the functional active-lifestyle market.
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