The latest food and beverage industry news and trend analysis

Kellogg’s has launched Oaties, a new high-fibre breakfast cereal designed to cater to health-conscious consumers and family breakfast occasions. The product will roll out across major UK supermarkets from January 2025.

Cheerios Protein, a new cereal designed to meet rising consumer demand for convenient, protein-forward options. Each serving provides 8 grams of protein, maintaining the classic Cheerios shape while delivering a more nutritious start to the day.

Iceland Foods has introduced two age-restricted ready meals featuring Pepper X, the Guinness World Records-recognised hottest chilli in the world. The launch positions Iceland as the first UK supermarket to impose an 18+ restriction on ready meals.

Kraft Heinz has announced a new seasonal product in partnership with PepsiCo’s Walkers brand: Heinz [Scarily] Good Monster Munch Mayo. The limited-edition release fuses Heinz’s signature creamy mayonnaise with the bold, nostalgic flavour of Pickled Onion Monster Munch, aiming to tap into Gen Z interest and Halloween-driven novelty.

The innovation responds to newly released research revealing that 90% of gamers struggle with snacking while playing, and 75% wish they could dip their snacks mid-game without taking their hands off the controls.

Canadian regenerative ingredients company Above Food has agreed to acquire the speciality crop food ingredients division of The Redwood Group for approximately $34 million, in a move that strengthens its global supply chain and ingredient capabilities.

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

Kellanova-owned Pringles has expanded its portfolio with the launch of Pringles Mingles, the brand’s first puffed crisps offered in bagged, tubeless packaging. This innovation marks a strategic departure from Pringles’ traditional tube format, while retaining the brand’s core identity.