The latest food and beverage industry news and trend analysis

The company is launching Breyers Sundae Swirls, a new product line designed to replicate the complexity of a freshly assembled sundae within a single, scoopable format.

Lifeway Foods, Inc. has announced a major expansion of its cultured dairy portfolio, unveiling plans to launch Probiotic Kefir Butter™.

BonBon Swedish Candy Co., a pioneer in the "pick-and-mix" movement in the United States, has announced a significant portfolio expansion with the launch of its first-ever Chocolate Wafer Bar.

The collaboration is designed to scale Five Guys' off-premise business by tapping into the lucrative "return-to-office" budget, where employers are increasingly investing in food perks to boost attendance and productivity.

According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video.