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Flavours & Colours
Report
IFF Identifies Ten Consumer Moments Shaping GLP-1 Food and Drink NPD
IFF launches its GLP-1 Consumer Moments of Opportunity report, uncovering ten eating occasions and five hydration states shaping product formulation. Smaller, more intentional eating occasions are creating new opportunities for nutrition, flavour and renewed enjoyment.
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Starbucks Enters Hydrating Energy Category with New Sparkling RTD Beverage Line
The North American Coffee Partnership, a joint venture between Starbucks and PepsiCo, has announced the launch of Starbucks Iced Energy and Frappuccino Lite, strategically targeting the $30 billion energy drink market and the rising consumer demand for low-sugar, convenient beverage options.
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