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The Coffee Bean & Tea Leaf® has unveiled its Winter 2026 menu, executing a dual strategy focused on functional nutrition and seasonal indulgence. Running from 7 January through 17 March, the lineup introduces the chain's first-ever Protein Latte collection alongside a heritage-inspired Mexican Chocolate range.

The launch underscores a broader industry trend of integrating functional benefits—specifically protein—into mainstream coffee beverages to capture health-conscious consumers during the "New Year" resolution window.

Functional Innovation: Protein Lattes

Marking a category debut for the brand, the new Protein Latte collection is engineered to serve as a functional meal accompaniment or post-workout boost.

Technical Specifications:

• Protein Content: A minimum of 20 grams of protein per regular-sized serving.

• Composition: A fusion of espresso, steamed milk, and a proprietary protein boost.

• Customisation: Available hot or iced. A "lightened" lower-sugar version is also available.

Flavour Variants:

• Vanilla Protein Latte: Smooth vanilla layered with espresso.

• Caramel Protein Latte: Buttery caramel balanced with coffee notes.

• Hazelnut Protein Latte: Toasted hazelnut flavour profile.

Members of The Coffee Bean® Rewards app have been granted immediate early access to these beverages before the nationwide rollout on 7 January.

Seasonal Indulgence: Mexican Chocolate

To balance the functional offering with comfort, the chain is introducing a collection inspired by traditional winter flavours. The Mexican Chocolate line blends rich dark chocolate with cinnamon notes to create a "velvety" profile.

The Lineup:

• Mexican Chocolate Hot Latte: Espresso and steamed milk with cocoa and cinnamon.

• Mexican Chocolate Iced Latte: A refreshing cold format.

• Mexican Chocolate Ice Blended® drink: A frosty blend of chocolate, spice, and espresso.

Promotional Calendar

To drive frequency throughout the quarter, the brand has announced a structured calendar of price promotions:

• Wellness Wednesday (Jan 7, 14, 21 & 28): $5 Large beverages from 12–6 p.m.

• Super Bowl "Fill the Tray" (Feb 2–8): 4 beverages for $20 (any size).

• Valentine's Day (Feb 13–15): 2 beverages for $10 (any size).