Co-op Launches Mojito-Flavoured Grapes in Fresh Produce Aisle

The Co-operative Group is set to introduce a seasonal innovation to its fresh fruit range: mojito-flavoured grapes, branded as Mojito Fresh. The product will roll out in approximately 500 Co-op stores from 23 July 2025, tapping into rising consumer demand for inventive and flavourful snacking options.

Developed in Spain by Uvasdoce Fresh, the grapes combine natural sweetness with a hint of lime, reminiscent of the classic summer cocktail. This distinctive flavour profile is achieved through selective breeding techniques that merge different grape varieties to create a unique, on-trend taste experience.

Mojito Fresh will be part of Co-op’s Irresistible Limited-Edition range, priced at £2.90 per pack for a three-week period, aligning with peak summer demand for refreshing and convenient products. The launch underscores the growing importance of flavour innovation in fresh produce, as retailers seek to differentiate their offerings and attract adventurous consumers.

The collaboration with suppliers such as AmFresh highlights how partnerships are increasingly vital in delivering novel products that meet evolving consumer expectations. As the market for limited-time and experiential produce grows, suppliers may need to adapt cultivation and production strategies to support these innovative launches.