The latest food and beverage industry news and trend analysis

Hive Mind, the UK-based mead producer, has announced the launch of a Dark Cherry variant, marking a strategic move to reposition the ancient, honey-fermented beverage for a modern, younger demographic.

Nichols, the parent company of Vimto, has announced the launch of Vimto Fans’ Edition, a new limited-edition range co-created directly with consumers. Vimto Fans' Edition Pineapple & Guava and Orange and Papaya Flavour.

Oatly, the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel.

The move comes as the company reports a record-breaking performance for 2025, solidifying its position as a dominant force in the ready-to-drink (RTD) alcohol sector.

The new variant is available nationwide immediately, marking a strategic move to drive incremental volume in the flavoured energy segment during the Q1 trading period.

Walkers Sensations, the premium crisp brand owned by PepsiCo, has announced its seasonal strategy for Easter 2026, launching a limited-edition line-up designed to capture the holiday snacking occasion.

The product is a liquid-based concentrate designed specifically for the European and Asia-Pacific markets, targeting manufacturers seeking vibrant pink shades with improved cost-in-use metrics.

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.