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GNT Group, the global market leader in colouring foods, has announced the launch of a new high-performance addition to its portfolio: EXBERRY® Shade Intense Pink Blossom. The product is a liquid-based concentrate designed specifically for the European and Asia-Pacific markets, targeting manufacturers seeking vibrant pink shades with improved cost-in-use metrics.

The launch addresses a common formulation challenge: achieving intense, stable colours without high dosage rates. By utilising a high-pigment formulation derived from purple sweet potato and carrot, GNT aims to offer a solution that maximises efficiency while maintaining strict clean-label credentials.

Technical Specifications: High Intensity, Low Dosage

The core value proposition of the Shade Intense Pink Blossom is its colour strength. GNT reports that the concentrate requires significantly lower dosages in recipes to achieve the desired vibrancy compared to standard solutions.

This high efficiency translates into tangible operational benefits for manufacturers:

• Optimised Cost-in-Use: Lower volume requirements per batch.

• Sustainability: Reduced logistics and packaging needs due to higher concentration, resulting in a lower carbon footprint.

• Stability: The liquid format is heat-stable, making it particularly well-suited for beverage applications involving pasteurisation, as well as high-heat processes in confectionery.

Applications and Labelling

While engineered primarily for the beverage sector, the concentrate demonstrates versatility across a broad range of applications, including:

• Confectionery: Aerated gums and high-boiled sweets.

• Dairy & Frozen: Yoghurt, ice cream, and water ice.

Regulatory compliance remains a key selling point. In the EU and UK, the ingredient can be labelled simply as “concentrate (sweet potato and carrot),” supporting the "clean label" demands of modern consumers who avoid E-numbers or chemical-sounding additives.

Trend Alignment: 'Cultural Celebration'

The launch is strategically timed to align with GNT’s latest trend analysis, dubbed "Cultural Celebration." The company identifies a growing consumer appetite for the bold, colorful flavors associated with Southeast Asian cuisine—specifically from Indonesia, Vietnam, and the Philippines.

Anne van der Meijde, Product Manager at GNT, commented: “From pioneering new blends and raw materials to producing colours with exceptional intensity, we’re constantly finding new ways to boost our EXBERRY® portfolio.”

The "saturated yet natural" pink hue is positioned to evoke the visual language of these exotic flavours, helping brands create products that signal "positive energy" and adventurous taste profiles on the shelf.