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The latest food and beverage industry news and trend analysis

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Energy Drinks

Monster Beverage Secures Appeals Court Win in $311M False Advertising Case Against Bang Energy
Legal

April 16, 2025

Monster Beverage Secures Appeals Court Win in $311M False Advertising Case Against Bang Energy

Monster Beverage Corporation has successfully defended its $311 million legal victory against Bang Energy and its founder Jack Owoc, after the U.S. Court of Appeals for the Ninth Circuit upheld a previous trial court ruling this week.

Red Bull expands Editions range with launch of Summer Edition White Peach
Energy Drinks

February 27, 2025

Red Bull expands Editions range with launch of Summer Edition White Peach

Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

Red Bull expands sugar-free portfolio with launch of Red Bull Zero
Energy Drinks

November 26, 2024

Red Bull expands sugar-free portfolio with launch of Red Bull Zero

Red Bull has unveiled Red Bull Zero, a zero-sugar, zero-calorie version of its flagship Red Bull Original energy drink, designed to deliver the same flavour and functionality as the classic variant.

Monster expands juice line with Rio Carnival-inspired energy drink
Energy Drinks

September 18, 2024

Monster expands juice line with Rio Carnival-inspired energy drink

New ‘Rio Punch’ flavour joins Juice Monster range, celebrating Brazil’s vibrant fruit culture

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