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Walovi has announced the launch of two functional drink platforms alongside a brand-wide packaging redesign at a launch event in Guangzhou on 10 August 2026.
The rollout introduces Legend-King, a clean-label natural energy electrolyte drink, and Lemuli, a natural berry composite juice formulated for children's eye health. The releases mark an expansion of the enterprise's functional plant-based portfolio as the company accelerates distribution across international markets.
Clean Label Formulations and Functional Product Lineup
The new product lines target distinct daily consumption occasions and consumer demographics, applying clean-label ingredient standards to functional beverage formats.
The two new SKUs featured in the expansion include:
⚡ Legend-King: A clean-label energy electrolyte drink delivering natural energy sourced from ginseng and coffee bean extracts, formulated without taurine or synthetic caffeine, featuring a low-sugar profile for daily hydration, study, and athletic occasions.
🫐 Lemuli: A children's functional juice formulated with blueberry and raspberry juices rich in anthocyanins, engineered without artificial colours, flavourings, or synthetic preservatives to support eye health.
Alongside the beverage launches, Walovi unveiled a redesigned bottle structure across its core product portfolio, incorporating visual design elements inspired by traditional Chinese architecture and bamboo curves.
Consumer Demographics
The product additions address shifting consumer expectations regarding ingredient transparency and functional performance within the plant-based drinks category.
Data from research firm Ipsos cited by the company indicates that market penetration for plant-based beverages rose from 45 per cent to 70 per cent in 2025, with 96 per cent of surveyed consumers prioritising natural formulations and functional benefits during product selection.
Ye Jizeng, Vice President of Guangzhou WALOVI Great Health Industry Co., Ltd., stated that consumer purchasing behaviour is increasingly defined by direct label scrutiny, precise functional requirements, and expectations for added nutritional value beyond standard additive-free claims.
International Expansion
The portfolio expansion forms part of Walovi's broader commercial strategy to scale its footprint across international trade channels, with an operational focus on developing local distribution networks in Southeast Asia.
To support brand visibility and engagement among younger demographics, the enterprise has secured high-profile global brand ambassador partnerships, including Norwegian footballer Erling Haaland alongside actors Zhang Linghe and Li Yunrui.
The enterprise aims to leverage its new functional SKUs, redesigned packaging, and global promotional partnerships to drive store-level trial and capture expanding market demand for natural plant-based beverages.
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