top of page
FBX2.png

Subscribe to weekly updates

ad1_edited.jpg
ad1_edited.jpg
ad1_edited.jpg
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
You’re reading a free preview of The Newsroom 📰

✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX

  • Page 2

Energy Drinks

Back is The Future: Why Espresso is Losing to Electric Blue Energy
Analysis
Back is The Future: Why Espresso is Losing to Electric Blue Energy

For over a century, the traditional "coffee break" was fueled by dark, roasted, and increasingly milk-heavy beverages designed to drive linear productivity. However, the global food and beverage sector is currently experiencing a massive paradigm shift. Generation Z and younger Millennials are systematically defecting from traditional "adult" coffee formats, trading the muted beige palettes of standard lattes for the neon pinks, electric blues, and vibrant greens of highly customised, functional energy drinks.

Back is The Future: Why Espresso is Losing to Electric Blue Energy
Filter latest news
  • Page 2
Asset 8.png
New Products

GORGIE Launches Candy Apple Energy Drink Flavour

GORGIE has expanded its zero-artificial-sweetener energy drink portfolio with the launch of Candy Apple, as the brand exceeds 40,000 new US distribution points.

View More
Asset 8.png
Energy Drinks

Celsius Launches Limited Edition Spritz Vibe Summer Energy Drink

Celsius has expanded its functional energy drink portfolio with the limited-edition release of CELSIUS SPRITZ VIBE Summer Edition in a Sparkling Limoncello Twist flavour.

View More
Asset 8.png
Beverage

Starbucks Launches Blended Energy Refreshers

Starbucks has expanded its seasonal beverage portfolio with the nationwide launch of Blended Energy Refreshers. Arriving in stores on 14 July 2026, frozen format, blending real fruit pieces, ice, and customisable functional ingredients

View More
Asset 8.png
Energy Drinks

REIGN Total Body Fuel Launches Limited Edition Apple Flavour

REIGN Total Body Fuel has introduced a limited-edition performance energy drink flavour, Liberty and Justice for Apple, featuring 300mg of caffeine and 10 calories per can.

View More
Asset 8.png
New Products

7 Brew Launches Freeze the Heat Frozen Chiller Lineup

7 Brew is launching its "Freeze the Heat" campaign on 1 July, featuring a new Frozen Chiller menu and a series of promotional offers designed to drive transaction volume during the peak summer period.

View More
Asset 8.png
Energy Drinks

Monster Energy Launches Oscar Piastri Limited Edition Cans

Coca-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, aiming to drive category engagement in the UK energy drink sector.

View More
Asset 8.png
New Products

Pepsi Launches Night Edition with Extra Caffeine for Saudi Football Fans

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.

View More
Asset 8.png
New Products

Paris Baguette Launches Patriotic Menu and Red Bull Giveaway

Paris Baguette North America has expanded its summer menu with a limited-edition patriotic product range and a co-branded Red Bull campaign celebrating the US semiquincentennial.

View More
bottom of page