The latest food and beverage industry news and trend analysis

AdvoCare International has expanded its functional energy portfolio with the launch of a limited-edition Spark Meyer Lemon flavour for the summer trading season.

UK-based gaming supplement brand Sneak has partnered with comic book icon Judge Dredd to launch a limited-edition Mega Berry energy focus powder.

Bucked Up has launched its dual-product Carnival Drop campaign, introducing high-protein savoury popcorn and a limited-edition Cotton Candy performance energy drink to convenience retail channels.

Nutrabolt has launched its 2026 summer flavour portfolio for C4 Performance Energy, combining a nationwide limited-time offering with strategic retail-exclusive partnerships at Circle K and Casey's.

Bucked Up has launched Summer Lemonades, its first limited-edition pre-workout and RTD lineup, utilising a seasonal model to capture active-wellness and convenience share.

Bang Energy has introduced American Berry, a zero-sugar 300mg caffeine LTO celebrating America's 250th anniversary to drive sales across summer retail and music festivals.

Sonic has launched a line of Frozen Refreshers combining real fruit purees and green tea caffeine, leveraging its frozen beverage dominance to target the functional active-lifestyle market.

Tenzing has launched its second Natural Energy+ SKU, Focus White Peach, utilising a 160mg L-theanine and caffeine stack to target the high-growth cognitive performance and deep work markets.