Performance energy brand REIGN Total Body Fuel has announced the nationwide launch of its latest limited-edition flavour, Liberty and Justice for Apple. The seasonal product introduction features an orchard apple profile designed to address the relatively low representation of apple flavours in the functional beverage market.

The launch coincides with summer celebrations across the United States. To mark the occasion, the packaging features a patriotic design, incorporating the Stars and Stripes into the brand's established helmet logo.

Product Specifications

The new beverage is designed to support high-intensity training, busy schedules, and everyday physical workloads. The performance-focused formulation contains the following specifications per serving:

⚡ Caffeine Content: Each 16-ounce can delivers 300mg of caffeine to support focus and energy.

🥗 Caloric Value: The formulation is low-calorie, containing 10 calories per serving.

🍏 Flavour Profile: A crisp orchard apple base balanced with sweet and tart notes for a smooth finish.

Tim Ryder, General Manager of REIGN Total Body Fuel, stated that the development team aimed to take a familiar, classic flavour profile and adapt it to the brand's performance energy framework to provide a distinct option for the summer season.

Athlete Partnerships and Marketing

The product launch is supported by the brand's expansion into collegiate sports sponsorships. REIGN has recently established its first-ever Name, Image, and Likeness (NIL) athlete partnerships, signing rising college football players Keelon Russell and Caden Durham.

The partnerships with the quarterback and running back are designed to align the product with a performance-driven mindset and strengthen the brand's connection with younger, active demographics.

Retail Availability

Liberty and Justice for Apple is available immediately at participating retail locations across the United States. As a seasonal release, the product is being distributed for a limited period and will remain available while supplies last.