Confectionery
January 15, 2026
Krispy Kreme Partners with Perfect Ted for Limited-Edition 'Grab Your Greens' Matcha Range
Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.
January 14, 2026
Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites
The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.
January 14, 2026
Breyers Launches 'Sundae Swirls' Line to Deliver Full Sundae Experience in a Tub
The company is launching Breyers Sundae Swirls, a new product line designed to replicate the complexity of a freshly assembled sundae within a single, scoopable format.
January 14, 2026
BonBon Swedish Candy Co. Expands Beyond Gummies with First Chocolate Wafer Bar Launch
BonBon Swedish Candy Co., a pioneer in the "pick-and-mix" movement in the United States, has announced a significant portfolio expansion with the launch of its first-ever Chocolate Wafer Bar.
January 14, 2026
Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood
Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.
January 13, 2026
OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey
Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.
January 12, 2026
Kellogg’s Targets Easter Occasion with Limited-Edition 'Mini Eggs' Rice Krispies Squares
Kellogg’s has announced a strategic seasonal extension for its snacking portfolio, unveiling a limited-edition Crushed Mini Eggs & Chocolate variety of its popular Rice Krispies Squares.
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