The Hershey Company has expanded its UK take-home confectionery offering under its Reese's brand with the nationwide launch of two new products: the Reese's Caramel Block and the Reese's White Peanut Butter Cup Trio.
Entering major grocery multiples from September 2026, the dual rollout extends the brand's core peanut butter and chocolate flavour pairing into tablet blocks and white chocolate formats. The launch targets rising consumer appetite for sweet-and-salty taste profiles alongside multi-pack take-home formats.
Jackson Hitchon, General Manager of Asia, EMEA and World Travel Retail at The Hershey Company, stated that the brand continues to seek new opportunities to bring excitement to the confectionery category while remaining anchored in the flavour combination consumers associate with Reese's. Hitchon noted that the introduction of the Caramel Block and White Peanut Butter Cup Trio delivers alternative ways to experience peanut butter cups, extending the brand's reach across the chocolate block and white chocolate segments.
Product Formulations and Portfolio Additions
The line extensions adapt the brand's signature confectionery architecture into two distinct retail formats:
🍫 Reese's Caramel Block (90g): Combines the brand's classic peanut butter and milk chocolate flavour profile with gooey caramel, introducing a textured twist to the tablet block category (RRP: £1.75).
⚪ Reese's White Peanut Butter Cup Trio (59g): A white chocolate-flavoured variation of the brand's classic three-cup pack, encasing traditional peanut butter filling inside a creamy white chocolate-style shell (RRP: £1.25).
Retail Availability and Commercial Distribution
Both products will commence nationwide physical distribution across the United Kingdom in September 2026.
The lineup has secured listings across major supermarket chains, rolling out into Tesco and Sainsbury's stores nationwide. The 90g Caramel Block carries a recommended retail price of £1.75, while the 59g White Peanut Butter Cup Trio is positioned at an RRP of £1.25.
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