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Confectionery

Mars: The Evolution of Halloween Candy & Summerween
Report
Mars: The Evolution of Halloween Candy & Summerween

The annual Mars Halloween trends report reveals shifting consumer habits, with early seasonal demand and digital discovery on TikTok driving confectionery sales well ahead of October. Driven by younger generations and the rise of Summerween, Halloween is becoming America's longest seasonal shopping occasion.

Mars: The Evolution of Halloween Candy & Summerween
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New Products

Mondelez Launches 2026 Festive Range with Toblerone Biscoff Truffles

Mondelēz International has unveiled its 2026 Christmas confectionery range, introducing Toblerone Biscoff Truffles alongside new Cadbury Dairy Milk Biscoff sharing and self-eat formats.

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New Products

After Eight Expands Beyond Mint with Three New Flavours

Nestlé International Travel Retail has launched its biggest After Eight innovation, expanding beyond mint with Caramel, Orange, and Raspberry variants.

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New Products

Cadbury and MCoBeauty Launch Watermelon Chocolate

Cadbury Dairy Milk has partnered with beauty brand MCoBeauty to launch a skincare-inspired Watermelon Chocolate Block alongside a Cadbury-themed cosmetics range in Australia.

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New Products

Oreo and KFC Partner for Savoury Fried Chicken Oreos in China

Mondelēz International brand Oreo has partnered with Yum! Brands KFC to launch limited-edition fried chicken-flavoured cookies across China.

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New Products

Little Debbie Announces 2026 Seasonal Fall Snack Range

McKee Foods has unveiled the 2026 autumn product lineup for its Little Debbie brand, introducing returning seasonal SKUs, mini muffins, and expanded bulk club packs across US retail.

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Business & Finance

Orkla Snacks Acquires The European Candy Group for €207M

Orkla Snacks has agreed to acquire 100% of The European Candy Group B.V. for an enterprise value of €207 million to scale manufacturing for its BUBS vegan confectionery brand.

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Marketing

Mars Ice Cream Launches Chief Online Chill Officer Campaign for SNICKERS Minis

Mars Ice Cream has launched a marketing campaign for SNICKERS Ice Cream Minis, recruiting a Chief Online Chill Officer to drive digital engagement and retail trial.

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Marketing

Hershey and Mondelez Mark One Year of REESE'S OREO with New Campaign

The Hershey Company and Mondelēz International are celebrating the one-year anniversary of the REESE'S OREO Cup, which generated over US$188 million in sales, with a new creative marketing push.

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