Confectionery
January 23, 2026
Milkybar Kickstarts 90th Anniversary Year with Launch of 'Crunchy Pops' Sharing Bags
Landing in stores across the UK and Ireland from next week, the launch leverages the brand's signature white chocolate credentials while introducing a crispy element to compete with other bite-sized snacking options.
January 22, 2026
Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection
Lir Chocolates, the manufacturer behind Baileys Chocolate, has unveiled its seasonal strategy for Valentine's Day 2026, introducing a new range titled the "All You Need Is Love" collection.
January 22, 2026
Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership
PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado.
January 21, 2026
OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs
Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.
January 21, 2026
Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026
The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."
January 21, 2026
Magic Spoon Expands Breakfast Portfolio with 'Protein Pastries' and Marshmallow Cereal Innovation
The company is launching Protein Pastries and Marshmallow Protein Cereal, aiming to capture a larger share of the breakfast category by addressing the consumer demand for high-protein, low-sugar options in convenient formats.
January 21, 2026
Mars Expands Frozen Portfolio with Permanent 'SNICKERS Ice Cream Minis' Line and M&M's Collaboration
Mars Snacking has announced a significant expansion of its frozen novelty portfolio, unveiling SNICKERS® Ice Cream Minis as a permanent addition to the brand's lineup.
January 21, 2026
Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day
Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.
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