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The latest food and beverage industry news and trend analysis

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Confectionery

Milkybar Kickstarts 90th Anniversary Year with Launch of 'Crunchy Pops' Sharing Bags

January 23, 2026

Milkybar Kickstarts 90th Anniversary Year with Launch of 'Crunchy Pops' Sharing Bags

Landing in stores across the UK and Ireland from next week, the launch leverages the brand's signature white chocolate credentials while introducing a crispy element to compete with other bite-sized snacking options.

Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection

January 22, 2026

Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection

Lir Chocolates, the manufacturer behind Baileys Chocolate, has unveiled its seasonal strategy for Valentine's Day 2026, introducing a new range titled the "All You Need Is Love" collection.

Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership

January 22, 2026

Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado.

OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs

January 21, 2026

OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026

January 21, 2026

Hershey's Unveils First Major Creative Campaign in Eight Years for Milano Cortina 2026

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."

Magic Spoon Expands Breakfast Portfolio with 'Protein Pastries' and Marshmallow Cereal Innovation

January 21, 2026

Magic Spoon Expands Breakfast Portfolio with 'Protein Pastries' and Marshmallow Cereal Innovation

The company is launching Protein Pastries and Marshmallow Protein Cereal, aiming to capture a larger share of the breakfast category by addressing the consumer demand for high-protein, low-sugar options in convenient formats.

Mars Expands Frozen Portfolio with Permanent 'SNICKERS Ice Cream Minis' Line and M&M's Collaboration

January 21, 2026

Mars Expands Frozen Portfolio with Permanent 'SNICKERS Ice Cream Minis' Line and M&M's Collaboration

Mars Snacking has announced a significant expansion of its frozen novelty portfolio, unveiling SNICKERS® Ice Cream Minis as a permanent addition to the brand's lineup.

Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day

January 21, 2026

Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day

Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.

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