PepsiCo Foods brand Lay's has unveiled its seasonal Holi-LAY'S product collection, introducing five limited-time potato chip varieties inspired by traditional festive courses and confectionery desserts.
Rolling out sequentially across United States retail from 25 October 2026, the collection spans savoury side dishes, centrepiece meats, and chocolate-covered snack expressions. The phased rollout is engineered to capture consumer spend across multi-week autumn and winter entertaining occasions, extending from pre-holiday snacking to festive gifting and hosting.
The release aligns with consumer research indicating that 78% of consumers view food items as appealing holiday gifts, with 55% expressing a preference for food-led gifts over alternative presents, providing grocery and mass retailers with an incremental trade-up driver in centre-store snack fixtures.
"The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations," said Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods. "With this year's Holi-LAY'S lineup, we're bringing fans flavours inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it's been cleared."
Seasonal Products
The Holi-LAY'S collection translates distinct courses of a holiday meal into crisp formats across savoury, sweet-and-savoury, and confectionery-dipped profiles:
🧀 Lay's Cheddar Scalloped-Style Potatoes: Formulated to deliver rich, creamy, and cheesy culinary notes reminiscent of baked scalloped potatoes, launching nationwide on 25 October 2026.
🦃 Lay's Roasted Holiday Turkey: Pairs savoury roasted poultry flavouring with rich gravy notes to capture traditional dinner table centrepieces, debuting nationwide on 25 October 2026.
🥓 Lay's Maple Bacon: Formulated to balance sweet maple syrup notes with savoury, smoky bacon seasoning, marking the recipe's commercial debut on US retail shelves on 8 November 2026.
🍫 Lay's Wavy Milk Chocolate: Enrobes the brand's ridged potato chip in milk chocolate to provide a sweet-and-salty textural contrast, landing at select stockists on 1 December 2026 ahead of wider distribution in 2027.
🌰 Lay's Wavy Dubai-Style Dark Chocolate: Pairs dark chocolate and pistachio notes with the salted Wavy chip base, adapting the viral pistachio pastry confectionery trend into bagged snacks, arriving at select retailers on 1 December 2026.
Phased Retail Availability
PepsiCo Foods is executing a staged commercial schedule across conventional grocery multiples, mass merchandisers, and select speciality retailers:
25 October 2026: Nationwide launch of Lay's Cheddar Scalloped-Style Potatoes and Lay's Roasted Holiday Turkey.
8 November 2026: National retail debut of Lay's Maple Bacon.
1 December 2026: Initial retail drop of Lay's Wavy Milk Chocolate and Lay's Wavy Dubai-Style Dark Chocolate at select retailers, with national channel expansion planned for 2027.
All five expressions will remain available throughout the fourth-quarter holiday trading period while seasonal promotional supplies last.
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