The latest food and beverage industry news and trend analysis

The move signals a strategic shift for the company, moving beyond simple flavour enhancement into the high-growth "active wellness" category by offering targeted solutions for appetite control, immune support, and sustained energy.

Building on the success of 2025’s top-performing launches, including Dr Pepper Creamy Coconut & A&W Root Beer Float. The lineup is heavily data-driven. Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages every month.

Effective 1 April 2026, Carol Robert has been appointed as President, International, while Carlo Coppola takes on the expanded role of President, The Americas, effectively unifying the company’s North and South American operations under a single strategic command.

The company has secured a major nationwide listing with Tesco, the UK's largest retailer, coinciding with the rollout of "Spacegoods 2.0," a comprehensive rebranding initiative designed to mature the business for mass-market adoption.

Nichols, the parent company of Vimto, has announced the launch of Vimto Fans’ Edition, a new limited-edition range co-created directly with consumers. Vimto Fans' Edition Pineapple & Guava and Orange and Papaya Flavour.

Oatly, the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel.

The collaboration debuts with the launch of HYDRATION+ Immunity, a line of powdered hydration mixes designed to translate iconic bubble tea flavour profiles into a wellness-focused format.

Proper No. Twelve® Irish Whiskey, managed by Proximo Spirits, has announced a strategic expansion of its portfolio with the launch of Proper No. Twelve Black Reserve™.