The latest food and beverage industry news and trend analysis

Functional beverage startup Aurive launches a three-SKU powder drink system formulated with adaptogens and nootropics with fully disclosed label dosages.

US spirits company Sazerac has entered takeover talks to acquire 100% of the share capital in German liqueur and spirits producer Berentzen-Gruppe.

UK functional shot brand Moju expands its Immunity portfolio with an elderberry dosing bottle and introduces a 720ml XL format for retail.

TRIP has launched a global TV and billboard campaign starring equity partner Kendall Jenner, Joe Jonas, and Madeline Argy across the US and UK as revenue hits USD 200 million.

TRUBAR has partnered with café brand Cha Cha Matcha to launch a co-branded protein bar alongside limited-edition matcha beverages and protein cold foam across retail and foodservice.

Capri Sun is testing the Big Pouch, a format delivering three times the volume of standard pouches, launching in daily drops on Walmart.com from 21 September at $6.

ZenWTR expands retail availability ahead of an H-E-B rollout, leveraging vapour-distilled alkaline water, 100% ocean-bound recycled plastic, and celebrity backing.

The Coca-Cola Company and its 61 bottling partners will invest USD 10 billion in US infrastructure through 2030 to expand manufacturing, distribution, and facility capacity.