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The latest food and beverage industry news and trend analysis

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  • Page 36

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 36
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Beverage

The Ryl Company Secures $20 Million to Expand Modern Tea Segment

The Ryl Company has secured a $20 million Series C funding round led by Purchase Capital to expand its retail footprint and accelerate direct store delivery operations.

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New Products

Dunkin' to Launch Barbie Beverage Range for Summer

Dunkin’ has partnered with Mattel’s Barbie brand to launch a co-branded summer menu featuring strawberry-flavoured cold foam, customisable fruit refreshers, and new sweet and savoury food options.

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New Products

Nurri Launches Ultra-Filtered Protein Shakes

Protein lifestyle brand Nurri has expanded into the children's nutrition category with the national launch of Nurri Kids ultra-filtered protein shakes at Sam's Club.

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New Products

AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement

AdvoCare International has expanded its functional energy portfolio with the launch of a limited-edition Spark Meyer Lemon flavour for the summer trading season.

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New Products

Tom Holland’s BERO Launches Non-Alcoholic Shandy Line

BERO, the non-alcoholic beer brand co-founded by Tom Holland, has launched a limited-edition shandy range, securing national retail distribution with Target.

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New Products

Don Francisco's Coffee Launches New Day & Night Blends

Gaviña Coffee Company has expanded its premium Don Francisco's Coffee portfolio with the launch of Daybreak Blend and Moonlight Roast alongside a brand-wide packaging redesign.

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New Products

Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range

Primo Brands has expanded its premium water portfolio with the launch of Saratoga Collection, a four-strong range of flavoured sparkling waters designed for retail distribution.

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New Products

Sneak Launches Judge Dredd Mega Berry Energy Flavour

UK-based gaming supplement brand Sneak has partnered with comic book icon Judge Dredd to launch a limited-edition Mega Berry energy focus powder.

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