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Gaviña Coffee Company has expanded its flagship premium brand, Don Francisco’s Coffee, with the introduction of two new roasts and a comprehensive brand-wide packaging redesign.
The product launch introduces Daybreak Blend and Moonlight Roast, designed to accommodate changing consumer daily routines and tastes. Alongside the new flavour profiles, the company is rolling out its first major packaging evolution in several years to modernise its retail presence and improve in-store shelf navigation.
The new blends and updated packaging are currently entering retail distribution, with availability expanding across US grocery channels through spring 2026.
Flavour Profiles
The two new additions to the Don Francisco’s Coffee line-up represent distinct roast levels and flavour profiles, utilising 100% Arabica beans sourced from key global coffee-growing regions:
🌅 Daybreak Blend: A medium-dark roast crafted from Arabica beans sourced from Central and South America and East Africa, featuring a vibrant aroma and bright, fruit-forward notes.
🌙 Moonlight Roast: Positioned as the deepest and boldest roast in the brand’s Family Reserve line, this extra-dark roast is made with Arabica beans from Central and South America, delivering an intense, smoky aroma and a full-bodied profile.
Both blends are being made available across multiple retail formats, including ground coffee bags, whole bean formats, and single-serve pods compatible with Keurig brewing systems.
Packaging Redesign
To support the launch and refresh the entire product line, Don Francisco’s Coffee has introduced an updated packaging design across its entire portfolio.
The updated design incorporates a bold diagonal layout and a refined tile pattern, which serves to reference the brand's roasting heritage while establishing a more contemporary aesthetic on supermarket shelves.
From a retail perspective, the redesign introduces a streamlined colour-coding system. This functional update is designed to help shoppers easily identify and navigate different roast levels and taste profiles, reducing purchase friction at the point of sale.
Regional Distribution
According to Lisette Gaviña Lopez, fourth-generation coffee roaster at Gaviña Coffee Company, the new blends and visual identity reflect how modern consumers interact with coffee throughout the day, while maintaining the roasting quality the family-owned business has established over nearly 60 years of operations in Los Angeles.
The new products are available directly through the brand's e-commerce platform and Amazon, alongside nationwide distribution through select physical grocery partners. Gaviña Coffee Company remains one of the leading green-coffee roasters and retail brands in California, supporting retail partners with a diverse portfolio of roast styles and brewing formats.
