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US coffee and doughnut chain Dunkin’ has launched a major summer menu expansion, headlined by a brand licensing partnership with Mattel's Barbie franchise.
The collaboration introduces a limited-time co-branded strawberry cold foam alongside a suite of themed iced beverages, customisable fruit refreshers, and targeted sweet and savoury food additions.
The brand-led campaign, launching nationwide on 3 June 2026, aims to drive high-volume seasonal traffic and customer engagement through a mix of product innovation, retail merchandise, and experiential marketing.
Co-Branded Beverage Formulations and Menu Innovations
At the centre of the partnership is the Barbie Pink Strawberry Cold Foam, a limited-time sweet, dairy-based topper designed to be added to various iced drinks across the Dunkin' portfolio.
The brand has highlighted seven specific beverage combinations formulated to showcase the new strawberry-flavoured foam:
🍍 Ultimate Pink Daydream Refresher: A blend of pink pineapple flavours and oat milk, finished with the strawberry cold foam.
🍓 Double Strawberry Daydream Refresher: A double-berry combination featuring strawberry dragon fruit flavours and oat milk, topped with the strawberry cold foam.
🥭 Pink Mango Daydream Refresher: Mango and pineapple flavours mixed with oat milk and finished with the strawberry cold foam.
🍒 Pink Cherry Daydream Refresher: A tart and creamy pairing of black cherry flavours and oat milk, layered with the strawberry cold foam.
🍵 Strawberry Cloud Matcha: Creamy sweetened matcha tea with vanilla flavours, topped with the strawberry cold foam.
☕ Strawberries and Creme Cloud Dunkalatte: A combination of espresso, coffee milk, and vanilla flavours, finished with the strawberry cold foam.
🌰 Almond Strawberry Shortcake Iced Coffee: Dunkin’s original blend iced coffee paired with French vanilla and toasted almond flavours, finished with the strawberry cold foam.
Alongside the co-branded line, Dunkin’ is launching the Pink Pineapple Refresher, a light pink iced beverage with notes of pineapple, raspberry, and hibiscus. The beverage is designed for high levels of customer customisation, offering green tea, black tea, lemonade, oat milk, protein milk, or sparkling water as optional liquid bases.
Marketing and Branded Merchandise
To support the commercial rollout and generate regional brand awareness, Dunkin’ and Mattel will execute an experiential store takeover in New York City.
Beginning 10 June 2026, a Manhattan-based Dunkin’ location will be temporarily transformed into a themed "Barbie DreamHouse" destination for the remainder of the month. The retail space will feature customised visual displays and photo opportunities for visitors.
Additionally, Dunkin' is releasing limited-edition retail merchandise to drive auxiliary revenue. The Barbie Pink Pineapple Cup, which is featured in the campaign’s promotional material, will be available for purchase at participating locations starting 12 June 2026 while stocks last.
Sweet and Savoury Food Additions
To complement the beverage campaign, Dunkin’ has updated its food menu with seasonal sweet and savoury items alongside a targeted value-tier promotion:
Rocket Pop Classic Donut: A yeast doughnut shell filled with cherry, lime, and raspberry-flavoured buttercream, topped with blue icing and decorative sprinkles.
Golden BBQ Hash Brown Wake-Up Wrap: A breakfast wrap containing bacon, egg, American cheese, three hash browns, and a sweet and tangy barbecue sauce.
Golden BBQ Loaded Hash Browns: A shareable bowl of nine hash browns drizzled with barbecue sauce and topped with crumbled bacon.
To stimulate transaction frequency and average order values amidst shifting consumer spending patterns, the chain is also introducing a six-dollar meal deal. This promotional bundle includes any two wrap sandwiches and a medium hot or iced coffee.
