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The latest food and beverage industry news and trend analysis

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  • Page 26

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 26
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Business & Finance

Primo Brands Restructures Leadership and Eliminates Chief Operating Officer Role

Primo Brands Corporation has announced an organisational restructure, appointing PepsiCo veteran Vaughn Dickinson to a key commercial role and eliminating the position of Chief Operating Officer.

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New Products

Dunkin Launches Kylie Jenner Pink Summer Beverage Range

Dunkin’ has partnered with media personality Kylie Jenner to launch the King Kylie Collection, anchoring a major summer menu expansion that highlights cold foam innovation, visual aesthetics, and brand collaborations.

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Beverage

Del Monte and Treatt Partner to Launch Upcycled Fruit Extracts for Beverages

Del Monte Corporation and Treatt have launched a range of upcycled, fruit-derived extracts from pineapple, watermelon, mango, and cantaloupe for beverage applications.

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Flavours & Colours

Oterra Launches Liquid Natural Blue Colours

Oterra has launched liquid formats of its Jungle Blue and Arctic Blue natural colours, providing food and beverage manufacturers with easier-to-disperse, naturally sourced blues.

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New Products

Hornitos Tequila and Jarritos Partner to Launch Margaritos Variety Pack

Hornitos Tequila and Jarritos have launched the limited-edition Margaritos Flavour Pack, a co-packaged product combining Hornitos Reposado with three popular Mexican soda variants for summer serves.

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New Products

Quaker Launches Oat Shake and Go to Target Portable Breakfast Demand

PepsiCo's Quaker Foods has launched Quaker Oat Shake and Go, a convenient, drinkable whole grain oat beverage formulated with functional protein and fibre.

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Coffee & Tea

Starbucks to Introduce Orange Cream Beverage Range

Starbucks is expanding its summer menu in the US and Canada with a new Orange Cream beverage range and a limited-edition merchandise collection in collaboration with Dandy Worldwide.

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Business & Finance

VBL Kenya Enters Agreement to Acquire Devyani Food Beverage Portfolio

Varun Beverages Limited, through its subsidiary VBL Kenya, has signed an agreement to acquire the dairy beverage, juice, and water business of Devyani Food Industries Kenya for USD 32 million.

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