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Starbucks has announced a major expansion of its summer product offerings across North America with the debut of a new Orange Cream beverage portfolio and a co-branded merchandise collaboration. Scheduled to launch on 28 July 2026, the seasonal update introduces a nostalgic orange and vanilla flavour profile across several of the brand's established hot and cold beverage bases.
The rollout will be accompanied by a limited-edition capsule collection developed alongside Southern California-based fashion brand Dandy Worldwide, which will be available in select coffeehouses across the United States and Canada.
New Products
The launch leverages the popular orange-cream flavour combination to drive consumer interest during the mid-summer period. Rather than limiting the flavour profile to a single product, Starbucks is integrating the orange and vanilla formulation across its cold brew, espresso, matcha, chai, and blended beverage lines to maximise menu versatility and appeal to different customer preferences.
The new summer beverage lineup features:
🍊 Orange Cream Cold Brew – The brand's signature cold brew topped with a bright, citrus-flavoured cream layer.
☕ Iced Orange Cream Latte – A combination of Blonde Espresso and milk infused with orange-vanilla flavours, served over ice.
🍵 Iced Orange Cream Matcha – A blend of green tea matcha, milk, and ice topped with a creamy citrus layer.
🍂 Iced Orange Cream Chai – A spiced tea concentrate and milk base finished with a bright orange flavour twist.
🍦 Orange Cream Frappuccino – A blended beverage combining sweet orange and vanilla flavours with milk and ice, served over a base of whipped cream and finished with an additional whipped cream topping.
Collaborative Merchandise
To complement the beverage launch, Starbucks is executing a lifestyle-led retail strategy by partnering with Dandy Worldwide. The limited-edition merchandise collection is inspired by the fashion brand’s "Road Trip" apparel line, aiming to align the retail experience with seasonal travel themes.
The collection will feature a curated selection of co-branded drinkware and a structured hat. The merchandise will be distributed exclusively through select licensed and company-operated coffeehouses in the US and Canada starting on 28 July 2026, operating on a while-supplies-last basis.
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