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The latest food and beverage industry news and trend analysis

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  • Page 24

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 24
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New Products

SPYLT Launches Limited Edition Banana Milk Protein Drink

Ready-to-drink protein milk brand SPYLT has launched a limited-edition Banana Milk flavour, delivering 20 grams of protein and zero sugar.

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New Products

Cawston Press Launches Ambient Juice Shots in Multi-Dose Carton Format

Cawston Press has introduced a brand-new range of multi-dose ambient juice shots in 500ml cartons, delivering a week’s worth of ginger-led daily servings outside the chilled aisle.

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Beverage

Starbucks Launches Blended Energy Refreshers

Starbucks has expanded its seasonal beverage portfolio with the nationwide launch of Blended Energy Refreshers. Arriving in stores on 14 July 2026, frozen format, blending real fruit pieces, ice, and customisable functional ingredients

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Water

Waiākea Hawaiian Volcanic Beverages Introduces Reusable Glass Collection

Waiākea Hawaiian Volcanic Beverages has launched Waiākea Paʻa, a premium reusable glass bottle range, establishing a highly diversified packaging portfolio for the hospitality and retail sectors.

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Soft drinks

Jones Soda Partners with Crayola for Limited-Edition Anniversary Launch

Craft beverage brand Jones Soda has renewed its partnership with Crayola to launch a limited-edition six-pack of themed sodas as part of its 30th anniversary celebrations.

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New Products

Be LOVE Launches Power and Restore Clear Protein Drink in US

Functional beverage brand Be LOVE has expanded into the protein category with the launch of Power + Restore, a clear, ready-to-drink protein beverage featuring 15g of protein and essential vitamins.

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Energy Drinks

REIGN Total Body Fuel Launches Limited Edition Apple Flavour

REIGN Total Body Fuel has introduced a limited-edition performance energy drink flavour, Liberty and Justice for Apple, featuring 300mg of caffeine and 10 calories per can.

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New Products

Nichols and THG Partner to Launch Myprotein Clear Whey Protein Water

Diversified soft drinks group Nichols plc has signed a multi-year licensing agreement with THG plc to launch Myprotein Clear Whey Protein Water, marking the Vimto owner’s entry into the UK protein-fortified beverage market.

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