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The latest food and beverage industry news and trend analysis

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  • Page 22

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 22
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New Products

Bardstown Bourbon Company Launches Victoria Pineapple Barrel Finish Whiskey

Bardstown Bourbon Company has unveiled its Victoria Pineapple Barrel Finish Whiskey, a limited-edition blend of mature bourbon and rye finished in pineapple rum casks for 27 months.

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Business & Finance

Organic Traditions Secures $10.5M Series A Round to Expand US Retail

Canadian functional nutrition brand Organic Traditions has secured a USD $10.5 million Series A funding round to drive US retail expansion and scale its Fibre Flow product line.

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Alcohol

M&S Partners with Thirst to Redesign Craft Beer Packaging

Marks & Spencer has overhauled its own-label beer portfolio with agency Thirst, debuting stamp-inspired Continental lagers and brewery-partnered craft packaging.

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Soft drinks

Coca-Cola Unveils Unified Global Visual Brand Identity System

The Coca-Cola Company has launched a scalable global visual identity system across 200 markets, updating packaging design and introducing digital governance tools.

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New Products

PepsiCo Launches Pepsi Prebiotic Cola in China

PepsiCo has introduced Pepsi Prebiotic Cola to the Chinese market, featuring prebiotic fibre and low sugar content in both bottle and can formats.

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New Products

New Erewhon Malibu Mango Smoothie Kit Launches for Nationwide Delivery

Premium organic grocer Erewhon has expanded its nationwide direct-to-consumer smoothie kit collection with the launch of the Malibu Mango Smoothie Kit.

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Safety & Quality

Fairlife Suspends US Production after Ransomware Event

The Coca-Cola Company has temporarily suspended US production operations at its dairy brand fairlife following an unauthorised system breach.

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New Products

AdvoCare Launches Limited Edition Rehydrate Black Cherry Flavour

Health and wellness firm AdvoCare International has expanded its electrolyte portfolio with the limited-time release of Rehydrate Black Cherry.

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