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The latest food and beverage industry news and trend analysis

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  • Page 21

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 21
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Beverage

Nestlé and Platinum Equity Partner to Create Peranel Premium Water and Beverage Venture

Nestlé and Platinum Equity have announced a 50:50 joint venture valued at €4.9 billion to establish Peranel, an independent water and premium beverage enterprise.

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Coffee & Tea

Tim Hortons Expands Speciality Tea Menu with Pure Matcha Range across Canada

Tim Hortons has expanded its Canadian menu with five handcrafted iced and hot matcha beverages made from double-ground, shade-grown green tea leaves.

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New Products

Z Natural Foods Launches Chocolate Goat Whey Protein Concentrate

Z Natural Foods has launched Chocolate Goat Whey Protein Concentrate, combining A2 goat whey with organic cacao and MCTs in retail and commercial bulk pouch formats.

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Beverage

Tom Holland's BERO Launches Limited Edition Spider-Man Cans Ahead of Movie Release

Tom Holland's non-alcoholic beer brand BERO has partnered with Sony Pictures to launch limited-edition Spider-Man Brand New Day collectable cans across direct-to-consumer and cinema channels.

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Coffee & Tea

Starbucks Relaunches Unicorn Frappuccino for Limited Global Weekend Window

Starbucks is reintroducing its viral Unicorn Frappuccino for a three-day weekend event across global markets to drive late-summer retail footfall.

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New Products

Nurri Launches Ultra-Filtered Protein Milk at Walmart Nationwide

Dairy brand Nurri has launched its lactose-free Ultra-Filtered Protein Milk across Walmart stores nationwide, offering 20g of complete protein per serving across four varieties.

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Soft drinks

Zevia Partners with Cardi B for Real Talk Interpreter Campaign

Zero-sugar soda brand Zevia has partnered with GRAMMY-winning artist Cardi B to launch its multi-channel Real Talk Interpreter marketing campaign.

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Coffee & Tea

Philz Coffee Enters Speciality Tea Category with Four Matcha Beverages

Philz Coffee has expanded into the speciality tea category with four cold matcha beverages sourced from Uji, Japan, across its regional store network.

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