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Quick-service restaurant chain Tim Hortons has launched a new portfolio of handcrafted iced and hot matcha beverages across its Canadian restaurant network. The national rollout introduces five distinct matcha options, marking an expansion of the brand's beverage lineup to capture rising consumer demand for speciality green tea and coffee-alternative products.
Formulated with 100 per cent pure matcha green tea, the new menu platform is engineered to serve both existing matcha consumers and mainstream QSR guests seeking alternative caffeinated formats.
The introduction of matcha across Tim Hortons' domestic footprint reflects broader shifts in quick-service beverage menus, where operators are diversifying beyond traditional coffee and espresso to incorporate functional and speciality teas.
To maintain consistency across high-volume retail operations, the company selected a shade-grown green tea base. The tea leaves undergo a multi-stage processing system—including harvesting, drying, and low-temperature double grinding—to produce a fine powder designed to yield a vibrant green colour and smooth mouthfeel when combined with hot or cold liquids.
Matthew Feaver, Head of Innovation for Tim Hortons, stated that the development strategy focused on sourcing high-grade, double-ground tea to deliver an authentic taste profile suitable for both hot and cold beverage formats, offering guests customisable options spanning sweetened, unsweetened, vanilla-flavoured, and cold-foam finishes.
Product Variants and Lineup
The new matcha platform introduces five distinct SKU variations spanning iced and hot daypart categories:
🍵 Vanilla Iced Matcha Latte with Cold Foam: A cold beverage combining matcha green tea with vanilla flavouring and finished with cold foam.
🌱 Original Iced Matcha Latte: A chilled beverage blending double-ground matcha with sweetened dairy or dairy-alternative bases.
🍃 Unsweetened Iced Matcha Latte: A zero-added-sugar option formulated to showcase the natural, earthy notes of pure green tea.
☕ Hot Vanilla Matcha Latte: A warm beverage featuring steamed milk infused with double-ground matcha and sweet vanilla notes.
🍵 Hot Matcha Latte: A traditional hot beverage pairing double-ground matcha with steamed milk.
Availability
The full lineup of handcrafted iced and hot matcha drinks has commenced immediate commercial availability across participating Tim Hortons locations throughout Canada.
