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Dairy brand Nurri has announced the nationwide launch of its new Ultra-Filtered Protein Milk range across Walmart physical stores and digital channels. Delivering 20 grams of complete protein per serving, the lactose-free multiserve dairy beverage is formulated to address growing consumer demand for high-protein, reduced-sugar liquid dairy options.

The nationwide rollout significantly expands Nurri's retail distribution footprint through Walmart's mass-market network, positioning the brand within the fast-growing ultra-filtered and functional milk segment.

Product Range and Flavour Varieties

Manufactured using Grade A ultra-filtered milk, the range provides 20 grams of complete protein per serving alongside reduced sugar content compared to conventional fluid milk. The formulation retains the texture and taste profile of traditional dairy while removing lactose to accommodate dietary restrictions.

The product lineup is entering Walmart stores nationwide in four distinct retail varieties:

🥛 Nurri Ultra-Filtered Protein Milk 2%

🥛 Nurri Ultra-Filtered Protein Milk Whole

🍫 Nurri Ultra-Filtered Protein Milk Chocolate

🍦 Nurri Ultra-Filtered Protein Milk Vanilla

Ultra-Filtration Technology and Nutritional Profile

The product utilises a proprietary ultra-filtration process that concentrates naturally occurring whey and casein proteins while filtering out a portion of the water and lactose sugars. The resulting liquid base serves as a versatile nutritional component for breakfast consumption, post-workout recovery, hot beverages, baking, and daily nutrition.

Adam Tollefson, Director of the Nurri Business Unit, stated that the development builds upon milk's established nutritional foundation by providing higher protein density and reduced sugar levels to match modern consumer preferences for functional food and beverage staples.

Retail Availability and Distribution

The full four-SKU lineup has commenced its commercial rollout across Walmart physical stores in the United States and is available concurrently for online purchase via Walmart.com. The product enters the dairy aisle as a high-protein option within the multiserve ultra-filtered milk category.