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The latest food and beverage industry news and trend analysis

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  • Page 18

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 18
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New Products

International Delight Launches Apple Butter Coffee Cake Creamer

International Delight has expanded its seasonal autumn portfolio with Apple Butter Coffee Cake Creamer alongside returning Pumpkin Pie Spice coffee additives and ready-to-drink options.

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New Products

Jumex Launches Mexican-Inspired 30g RTD Protein Shakes

Grupo Jumex has entered the lifestyle nutrition market with Jumex Protein Shake, delivering 30g of protein across nearly 3,000 US Walmart stores.

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New Products

Minute Maid Spiked Launches Vodka Lemonade Iced Tea

Minute Maid Spiked has expanded its alcohol-ready-to-drink portfolio with Vodka Lemonade Iced Tea, a 5% ABV canned cocktail rolling out across US retail.

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New Products

Freixenet Enters RTD Category with Solare Spritz Launch

Freixenet has entered the ready-to-drink canned cocktail category with Freixenet Solare Spritz, a 5% ABV Mediterranean citrus and botanical offering.

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Alcohol

Unifying Spirits Secures $2.2M for Boba POPS Expansion

Unifying Spirits has closed a $2.23 million crowdfunding campaign for Boba POPS, bringing total equity funding to $8 million to scale US manufacturing and retail reach.

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New Products

HTeaO Debuts Limited Edition Pineapple Chipotle Refresher with Tajin

HTeaO has partnered with Tajín to introduce the limited-edition Pineapple Chipotle Refresher, blending fruit juice, chipotle, Tajín seasoning, and functional CleanBoost Energy.

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Legal

US Senate Proposed Legislation Delays Hemp THC Beverage Ban

The US Senate has introduced a continuing resolution that could delay the federal ban on hemp-derived THC food and beverage products from 12 November to 11 December.

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Coffee & Tea

Starbucks Announces Autumn 2026 Menu with PSL Return and New Beverage Formulations

Starbucks is launching its autumn 2026 menu from 25 August, introducing new Chaider, banana bread-inspired lattes, and protein-packed food alongside returning Pumpkin Spice favourites.

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